4 Tips for Your Social Media

Print4 Tips for Your Social Media

Your social media is absolutely one of the most important marketing materials you will use. It’s not only easy to access, but free for your audience to access. But you probably already knew how important it was. You’re probably already updating consistently, but are you making sure you’re managing it properly?

There are a few things that you can do to keep your social media in check.

  • Respond to everyone. No matter how little the comment, thank them for their response! And don’t use an automated system. Respond personally, even if that means dedicating more than one person to just be responding to your posts.
  • Utilize your followers. Thank them for being your customer by sending them exclusive coupons or deals through social media. Instagram is a great way to do this—special features through their Direct Messaging feature allows you to send up to 5 pictures to up to 15 followers at a time.
  • Ask questions. In your posts, ask relevant questions so your audience can respond. The more you know your audience, the more you can specifically target your material and get a better response.
  • Tag other local businesses. If you share or repost or retweet something from someone in the area, not only are you establishing a connection with more people, but it’s possible the business thanks you by name. Anything that can help you grow your audience can help.

If you are struggling with your social media presence, contact Red Mallard to help. We have social media experts on staff that are constantly receiving more training so we can stay up to date on the latest and greatest ways to improve your social media websites. We would be happy to sit down with you and go over what you and your product or business may need to further succeed.

5 Tips to Improve Your Blogs

5 Tips to Improve Your Blog

Photo editor working at her deskYour blog is the way you keep yourself and your business relevant. Writing tips like these or news updates about your product or business keep your website fresh. Depending on how often you update your blog, it can be hard to keep coming up with ideas or subjects that relate to your business. There are a few different ways to keep your blog fresh.

  • Utilize your knowledge. You’ve spent so much time investing and learning about your product and business. There’s no way to instantly get followers and readers, but guaranteed people will be more interested if you start focusing on the things you know a lot about. Pick smaller subjects you know a lot about within your business and write a couple blog posts about those.
  • Be original. It sounds silly, but don’t write to a certain formula. Write how you would talk. It doesn’t need to be formal. In fact, the more formal, the less interested people may be. Find your own voice in your writing and own it.
  • Include pictures. Images, images, images! People love images and don’t so much like words. Give the people something to look at in every post. Whether it’s a picture, a graph, a chart, a diagram… Make sure there’s something visually appealing about what you’re posting.
  • Provide eye rests. Whether that’s a list, a bold sentence, or an image, create a place where people aren’t just reading huge blocks of text. If you don’t have lists or bold print, people are much less likely to read your entire post.
  • Don’t focus on the money. Don’t just blog because you have to, blog because you want to. Talk to your audience as if you’re in the same room, chatting about a topic rather than writing a formal essay for SEO purposes.

If you are looking to improve your blog or want more blog tips, contact Red Mallard today. We’re always open to helping you improve your blogging and internet image.