Writing the Right Blog: The Dos and Don’ts

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You’ve finally made the commitment. Decided to delve in, sit down, and write what you know: it’s time to blog. But do you know what you’re doing? Though you might think you do, there’s a lot more that goes into a blog than typing some words on paper. There’s a method. Whether you’re trying to direct traffic to your website with keywords or generate revenue through ads, blogging is an art. It’s the creative side of marketing.

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Meritable Measuring: Tracking your Brand Success

You’ve put in the effort. Spent countless hours slaving over social media, burying yourself in blogs, examining emails… but now what? Aside from strategizing and implementing, there is a third—and arguably the most important—part to your branding. That final part is tracking. Tracking your marketing success is imperative in adjusting your plans so you can see even more success in the future.

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Simple Social: 5 Steps to Creating an Effective Social Media Plan

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Facebook, Twitter, LinkedIn, Instagram… In 2015, the list of new social media sites seems endless. But in the marketing world, knowing all of them—and more importantly, how to utilize them—is a must. But with new articles, blogs and maybe even sales for your product or service coming out daily, how can you plan your social media in advance?

By creating a plan.

This process is quite simple. Here are a few quick steps to create your own:

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SEO and SEM: What You Need to Know

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SEO, SEM, PPC, CTA, ROI… the language of marketing is complex and full of letters. It’s as if an entirely new dictionary is needed for a basic understanding. Thankfully, at Red Mallard, we know how to explain all the necessary abbreviations to make your experience painless. Two of these abbreviations, SEM and SEO, are among the major terms that must be understood to effectively market your online presence.

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