Built Brands: 4 Unique Ways to Develop Your Brand

contentBuilt Brands: 4 Unique Ways to Develop Your Brand

Logos, websites, taglines, slogans, values… it’s what the average brand-builder thinks of when they consider what goes into creating a brand. But there are only so many ways to build an average brand, so sometimes they end up looking similar. You don’t want to copy someone else’s brand, so what other ways are there to build it?

At Red Mallard, we are all about building your brand in a way that makes it stand out among the rest. We have a couple outside-the-box ideas to help you get started.

  • Important Interior: Believe it or not, the interior of the business can send a powerful message to potential clients. A serious interior says this business is all about commitment. A more fun atmosphere can convey that a company is easy to work with. While ultimately it probably will not be the deciding factor as to whether a client will use the services, it can help give them the right feel for the company.
  • Social Butterflies: On the clock or not, a business owner and their employees are always representing their brand. Social events, whether for work or not, help the owner meet new people that can always become a potential client. Hosting a party is even more beneficial, as it requires the business owner to interact with everyone.
  • Constructive Cars: Some brands are known for their cars. Think Geek Squad or Oscar Meyer—their brand is emblazoned on their car. Though sometimes they can get a little silly, a well-branded car can help promote your business without thought.
  • Utilize YouTube: YouTube is an easy way to build a brand without spending much money. Use the videos for white papers, testimonials, behind the scenes, or whatever works best with the brand. Just make sure the production value is high, as most viewers will not accept homemade videos as legitimate.

Red Mallard wants to help you create the strongest brand for your business. If you have any questions about how to build your brand, give us a call today.

Why Content Marketing? Because No One Likes a Sales Pitch

content marketingWhy Content Marketing? Because No One Likes a Sales Pitch

What’s the one thing you do before trying a new restaurant, buying a new product or visiting a new city? Check the reviews. The aggregation of reviews and opinions about a product, service, or place can mean far more than a targeted sales pitch. That’s why content marketing is so important. It’s an opportunity to provide balanced information, develop relationships with potential clients, and spark conversations, without being a sales bully.

Here are three specific ways we see the benefits of content marketing play out.

Create Awareness

Content marketing is a creative and versatile tactic to create and increase brand awareness. Providing useful and engaging content raises interest from potential clients. Awareness is the first step to a sales conversion and so the initial hook is necessary to move forward with the truly desired next steps.

Establish Credibility

Customers are looking for thought leaders, people who know what they’re talking about. Content marketing provides an avenue to demonstrate the skills and expertise of a company. It also is a way to establish trust with the customers. This isn’t a direct sales ploy. All gimmicks removed, content marketing creates a following among the customer base and then indirectly offers a solution through your service or product.

Define Purpose

Content marketing is also an outlet to reinforce the purpose and vision of a company. While content should be fresh and new, it should also all point toward a common goal. Sustainability, health, technological innovation—whatever it is that drives your company’s mission, vision, and goals—content marketing reminds customers of these tenets on a regular basis.

Where have you seen the benefits of content marketing in your company? We’d love to hear your story. And if you haven’t implemented a strategy at your firm yet, let’s talk. Red Mallard would love to help.