So you decided you’re going to go for it: you want to delve in and concentrate on improving your company’s online traffic strategy. You begin your journey by doing some keyword research, optimizing your website with links and producing copious amounts of content for your blog. A couple of months go by and you’re still at the same stage as when you started.
Search Engine Optimization (SEO) is a tricky process – and that’s an understatement. There are many tricks of the trade that can organically boost – and decrease – your SEO rankings, so it’s important to understand the basics and commit to the long haul of SEO mastery as it will continue to change…and change…and change.
Here are 6 mistakes to avoid getting you on Google’s SEO naughty list: