The business of content marketing has plenty of room for high volume, middling quality product. After all, many businesses rely on filling their websites with words chosen more to please the search engines than human beings. Some of those clients may not be worried about the impression their digital content makes about their businesses. Continue reading →
A few weeks ago I witnessed one of the greatest comebacks in sports history.
I know suffering has a way of defining me. Well, in truth, it’s the way I respond to suffering that really signifies growth. It’s hard to describe to others unless they’ve gone through it. And we’ve all gone through it.
When something is important and requires action, sometimes you need to do something about it. Sometimes, you don’t. Let it itch.
Sitting in the dentist chair is often an ominous feeling for many folks. Fortunately for me, I’ve been blessed with flawless teeth. They’ve held up remarkably well. Not one cavity, good coloring, and the gums are healthy. But, there I was in the dentist chair. And I was facing a situation I’ve not been in for some time.
The digital marketing industry has a dirty little secret.
From the big marketing firms to fly-by-night freelancers, every digital marketing pro promises to raise a website’s profile in search results, position the client as a virtual leader in its industry, and like magic, sales will follow. But clients looking for a measurable return on investment are often frustrated by a lack of magic. Why?
Are you controlling the narrative of your organization? Who’s Listening?
You haven’t heard from me in a while. I can certainly say it’s because, for many of you, I’ve been working on your content. But, really, it’s because my commitment to our own message has not been my focus. That’s going to change because controlling the Red Mallard narrative starts with me.
And it starts with you too.
Big or small, every organization has goals divvied up by four big departments (or people with many hats…or one person with all the hats):
You’ve done it. After countless sips of coffee and sentence rearrangements, you’ve managed to craft a perfectly thought-out email. After sending it off to Cyberland, you wait, and wait…and wait. Days go by and you’ve received no engagement.
We all know that feeling.
Email marketing has a lot of room for creating growth, yet so many people struggle with leveraging its full potential. In this post, we’ve decided to share five ways to improve your email marketing campaigns.
Imagine you’re at a networking mixer finishing up a great conversation with a potential client or business contact, and you’re just about to part ways when you reach into your pocket to hand them your business card – a white, dull piece of paper, complete with Times New Roman font. What a great way to show off the quality of work your business produces, right? Wrong.
Every business must stay top-of-mind with their customers, but most companies either do not know where to start or lack the time and talent to market well. So, what’s the secret sauce? By now, it’s no secret: original content and digital marketing. If you are still on the fence about whether or not you should look at marketing your business online, check out your biggest competitors and see what they’re doing that you’re not. Here are a few things you can look for:
You may have heard of an “organic” search, or the natural way your content should pop up on search engines when a keyword is entered in. This is SEO, and whether you’re a business owner, entrepreneur or influencer, your voice relies heavily on it. The higher Google ranks you, the more exposure you get.
Yesterday, the National Weather Service issued a Red Flag Warning for Inland Orange County residents to evacuate the destructive wildfire, Canyon Fire 2. The evacuation warning is still active today.
The Orange County Register has provided a frequently updated map with information about closures, shelters and evacuation zones. Updates to Canyon Fire 2 are also being added to the Anaheim Fire & Safety website. If you have questions, the Canyon Fire 2 hotlines are listed below:
- Anaheim Residents (714) 765-4333
- OC Hotline (714) 628-7085
- Irvine (949) 724-7000
- City of Orange (714) 744-7550
Our Red Mallard office in Brea is just shy from the evacuation zones, but we are thankful for the safety of our team. As Canyon Fire 2 continues to blaze, we wish for the same safety and well-being of our neighbors, clients, first responders and anyone else affected.