Starting April 21, Google will now be sorting websites based on how mobile friendly they are. This means if your site is not compatible with mobile devices, it will be more difficult to find via Google.

They are using a new algorithm that prioritizes these sites because they feel it will boost “undeniably legitimate” sites and remove outdated sites. To check whether your site is compatible with mobile devices, visit the website here for a test. A pass means there is nothing to worry about, but if your website fails, some changes need to happen immediately.

The April 21 deadline has already passed, so if your framework is outdated, your website might already have been affected. The quicker the changes are made, the less time your website will spend at the bottom of all searches. Check out Google’s article for some more information.

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Some examples of mobile friendly websites we have created for our clients.

Why is Mobile Compatibility Important?

In this day and age, mobile compatibility is imperative for new websites. Mobile devices are a part of everyday life, no matter how much we want to avoid it. Studies show that as of last year users browse tablets and phones more than a desktop or laptop. This number is only increasing annually.

Even though people are turning to mobile devices more often, they still have frustrations. In the same survey, people were asked to identify problems with browsing using mobile devices. The second most popular answer was that browsing on a phone or tablet did not feel as secure as computer.

With Google’s new algorithm, hopefully this will change. Mobile friendly sites are dominating, which means it will be easier to use and therefore increase mobile browsing further.

There are a few other reasons to make sure every site is mobile friendly:

  1. Mobility attracts different users. By this, we mean mobile users are different from those using a laptop or desktop. Generally they want information quicker and it needs to be easy to read and digest. Mobile users—specifically tablet users—have proven to be much more likely to spend higher amounts of money per purchase than those on a desktop. The connection is easy: more mobile compatibility, more money for you.
  2. Mobile compatibility will increase traffic. We live in a time where everyone is always on their phones. Whether watching television, commuting to and from work, or even if already using a desktop, people are constantly monitoring and using apps on their phones. Of course, with the new Google algorithm, this will only increase further.
  3. Engagement with the brand is easier. A recent study says that 90 percent of people will use multiple screens and devices to get their task done. A mobile friendly site gives a sense of trust to the user and they will be more likely to use the product. In turn, a site that is difficult to navigate will turn users away. Users do not want to squint or zoom to read what is on the site. A website that is compatible with mobile phones will keep users on the site, spending money.

At Red Mallard, we know how important mobile websites are. At this point, there is no question about whether online marketing is important. It is, and not only that but it needs to be compatible with tablets and smartphones. Is your website compatible with mobile devices? If it isn’t—or even if it is but you are ready for it to look better—give us a call today. We would be happy to get working on a solid mobile site just for you.