You may have heard of an “organic” search, or the natural way your content should pop up on search engines when a keyword is entered in. This is SEO, and whether you’re a business owner, entrepreneur or influencer, your voice relies heavily on it. The higher Google ranks you, the more exposure you get.
You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.
However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.
If your business is not on social media, it’s time to get connected! The social media world is constantly evolving, so it is important to try and keep your finger on the pulse and use it to your own advantage.
With all the different social media platforms out there, how do you choose the right one for your business? It’s a common suggestion to be active on all forms of social media to increase brand presence. However, it all comes down to understanding the perks of each platform and how to utilize each one to grow your business.
Let’s take a look at today’s most popular social media platforms:
Social media has changed how people connect with one another and it continues to alter the way business is done across the globe. Companies of all sizes are utilizing social media in different ways. Whether it’s to recruit employment candidates or build brand loyalty by staying connected to existing customers and attract new customers, social media is a valuable tool for any business.