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Putting AI to Work for You

Discover the efficiency of professional AI-assisted content development.

Red Mallard has embraced generative AI as a tool for supercharging the talent of our creative professionals. The technology offers efficiencies at every stage of production, from building data-driven content strategies to verifying fidelity to the client’s distinctive style.

In the right hands, AI supercharges the creative process. Let Red Mallard show you how.

Case Study

Ethical AI-Assisted Content Creation for the Nonprofit Sector

Growing Inland Achievement is a nonprofit dedicated to fostering educational and economic equity within California’s Inland Empire. They asked Red Mallard to produce thirty authoritative articles to support a new website in about one week. Learn how we leveraged the efficiency gains of AI to deliver on time.
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Putting AI to Work for You

A New Kind of Creativity: How We Use AI as a Writing Assistant

Achieving consistent, high quality results with AI takes more than the right prompts. This is the model we find works for producing long-form content while managing the risks inherent in generative AI.
Plan
Rapidly build outlines that break down complex topics into discreet elements.
Curate
Explore each isolated subtopic in turn, validating every technical detail.
Edit
Refine the raw AI output to remove wordiness, odd turns of phrase, and repetition.
Write
Add specific details to make the content specific to the client, starting with a strong opening paragraph meant to be read by real people.
Validate
A subject matter expert conducts a thorough review to confirm accuracy.
Putting AI to Work for You
Why?

Efficiency Without Compromise

Artificial intelligence offers new ways to achieve your marketing goals. Our job is to bring the benefits of AI to you while ensuring fidelity with your brand and vision. Leveraging technologies like custom GPTs and AI-assisted SEO analytics helps our creative professionals deliver accurate results without sacrificing the creativity at the heart of what we do.

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