I recently attended a webinar by Content Marketing Institute that covered trends for 2016. They began speaking about the debate between quality and quantity and my ears perked up. The answer may seem obvious. Of course we want great, quality content. But when up against the expectation of mass quantity, quality can only go so far. It’s important to stop and focus on content that matters, not just content for content’s sake.
Here’s why: content marketing isn’t such a novel idea anymore. Everyone has a Facebook page, LinkedIn profile and company-hosted blog that pushes new content for multiple purposes: SEO, lead generation or thought leadership. Content helps drive all of these initiatives. But if you’re trying to post nine times each week is anything you’re saying going to be new? Fresh? Different? And your content creators? They have to be exhausted.