Businesses in today’s industrial supply marketplace need impactful marketing strategies to sustain relationships and foster new ones. Efficient and sustainable growth starts by leveraging expertise and the latest marketing technologies. The right buyers are out there, looking for the right message.
The heavy industry’s big three:
Showcase capabilities to the right audience
Industrial businesses are prone to long sales cycles. They need an attuned, long-term marketing partner to highlight efficiency, production, and logistical aptitude—to an audience ready for nurturing and closing deals.
Create opportunities for growth
Tactical marketing means that business growth isn’t bound by word-of-mouth referrals—and lead generation isn’t just for your sales people. The right marketing collateral instills confidence in the entire team to seek out and secure new opportunities.
Foster a sustainable work culture
Whether operational efficiency or satisfied team members, marketing may be the missing link to internal satisfaction and external recognition. When you build trust from the inside out, amazing things can happen for your business.
Proud strategic partners of the following industrial companies:
Content marketing is a creative process. We are your humble guides through each phase of the journey, working closely with you to unlock the full potential of your expertise.
We do our homework—developing a master content marketing plan is only possible after evaluating your current efforts, objectives, SEO and competitor analyses, and market positioning.
Red Mallard has assembled a team of talented writers with broad experience writing copy for businesses like yours—but creation doesn't have to begin (or end) with copy. We're also experts in video, web content, and other mediums.
Choosing where your content lives is as important as the content itself. We'll show you which channels are best suited to reach your ideal audience. We take it a step further by handling all distribution for you.
Performance insights inform every phase of content marketing—it's an ongoing cycle. We believe in data-driven decisions. To give you the best return on your investment, we track, analyze, and optimize your content's performance.
The best marketing remains nimble—our strategy is never set in stone. Rather, we stay on top of industry trends to give you consistently fresh marketing materials.
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