Academia

Get to the heart of your university’s message

Connect with students and showcase your institution’s credibility.
Expertly crafted stories and marketing materials to attract students and turn alumni into loyal advocates. More importantly, cultivate meaningful, personalized communication to showcase your school’s excellence. Red Mallard can turn technical language into understandable, compelling content to address higher education’s biggest challenges.

Academia’s big three:

Build institution credibility
Emphasizing your core values through strategic content conveys your institution as a leading and innovative organization, sure to engage with students and alumni in an ever-shifting digital landscape.
Develop a relationship with students
Your best advocates are your students—whether prospective, current, or alumni, it’s essential to have a robust communication strategy. Institutional buy-in is one of your greatest assets.
Marketing resources
Bring business and branding together with a robust set of materials that appeal to the highest number of prospective students.

Who we serve

Client Success Story

The UCI Paul Merage School of Business: Engaging an Academic Audience

Client Success Story

The UCI Paul Merage School of Business: Engaging an Academic Audience

Your success in mind, from beginning to end

Content marketing is a creative process. We are your humble guides through each phase of the journey, working closely with you to unlock the full potential of your expertise.
Discovery
We do our homework—developing a master content marketing plan is only possible after evaluating your current efforts, objectives, SEO and competitor analyses, and market positioning.
Create
Red Mallard has assembled a team of talented writers with broad experience writing copy for businesses like yours—but creation doesn't have to begin (or end) with copy. We're also experts in video, web content, and other mediums.
Deploy
Choosing where your content lives is as important as the content itself. We'll show you which channels are best suited to reach your ideal audience. We take it a step further by handling all distribution for you.
Measure
Performance insights inform every phase of content marketing—it's an ongoing cycle. We believe in data-driven decisions. To give you the best return on your investment, we track, analyze, and optimize your content's performance.
Adjust
The best marketing remains nimble—our strategy is never set in stone. Rather, we stay on top of industry trends to give you consistently fresh marketing materials.
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