Ernest Hemingway once said, “Show the readers everything, tell them nothing.” A key component of strong writing has always been the writer’s ability to bring a story to life. It’s no different in business writing. One of the greatest ways to do this is through the tested practice of case studies.
The use of case studies isn’t a groundbreaking principle. From proposals to websites to brochures, they are being used by businesses everywhere. But are they effective? Or are readers bored of the formula: the client had a problem, we flew in like super heroes with an A+ solution, and plentiful benefits ensued. While this formula can be successful, we have three tips to help you generate a memorable case study, instead of one that gets lost in the crowd.