As a small business owner, it can be difficult deciding where to allocate your marketing budget. More and more businesses are focusing on digital media (web content, blogs, SEO, pay-per-click ads and social media), and we certainly agree with that approach. However, there is one digital marketing strategy that is sometimes forgotten about, and that is email.
At Red Mallard, we firmly believe that a strong email marketing campaign can really enhance your integrated marketing strategy while improving your ability to reach customers directly. Email may feel a bit outdated and the term “spam” has become a bad four-letter word, but it will never truly go out of style. Whether you use it for prospecting, building brand loyalty or upselling customers, email marketing should be a consistent part of your overall marketing mix.
Here are 5 reasons why email marketing is so effective in today’s digital world:
- Trackable Data
Email enables you to track your response rates more efficiently. You can see how many people open the email messages, measure conversion and click-through rates, and track who forwards your email to others.
- Email Addresses Are Usually Forever
Phone numbers and addresses may change, but most people keep their email addresses forever. They might have multiple emails for different purposes, but as long as you have at least one of the addresses on your list, you’ll always have a way of reaching these customers.
- Just Look at the Stats
There are well over two billion email users in the world and the numbers grow daily. 91% of consumers say they check email every day. Plus, the majority of companies that utilize email strategies report a positive ROI.
- Efficiency
If you automate your responses and manage your email campaigns and databases wisely, it can be easy to run a full-scale email marketing campaign.
- Targeted Results
You can have multiple email lists for different marketing purposes. Have lists of existing customers you can email for upselling or provide information/resources that build brand loyalty. You can also set up targeted prospecting lists, as well. Craft each email to generate specific calls to action for those specific audiences.
There are many great email marketing strategies that you can implement to maximize your return on investment. Let Red Mallard create an email marketing campaign that will engage your customers and generate targeted results. Contact Red Mallard today for an email marketing consultation today.
