The business of content marketing has plenty of room for high volume, middling quality product. After all, many businesses rely on filling their websites with words chosen more to please the search engines than human beings. Some of those clients may not be worried about the impression their digital content makes about their businesses. Continue reading →
A few weeks ago I witnessed one of the greatest comebacks in sports history.
I know suffering has a way of defining me. Well, in truth, it’s the way I respond to suffering that really signifies growth. It’s hard to describe to others unless they’ve gone through it. And we’ve all gone through it.
When something is important and requires action, sometimes you need to do something about it. Sometimes, you don’t. Let it itch.
Sitting in the dentist chair is often an ominous feeling for many folks. Fortunately for me, I’ve been blessed with flawless teeth. They’ve held up remarkably well. Not one cavity, good coloring, and the gums are healthy. But, there I was in the dentist chair. And I was facing a situation I’ve not been in for some time.
Are you controlling the narrative of your organization? Who’s Listening?
You haven’t heard from me in a while. I can certainly say it’s because, for many of you, I’ve been working on your content. But, really, it’s because my commitment to our own message has not been my focus. That’s going to change because controlling the Red Mallard narrative starts with me.
And it starts with you too.
Big or small, every organization has goals divvied up by four big departments (or people with many hats…or one person with all the hats):
Yesterday, the National Weather Service issued a Red Flag Warning for Inland Orange County residents to evacuate the destructive wildfire, Canyon Fire 2. The evacuation warning is still active today.
The Orange County Register has provided a frequently updated map with information about closures, shelters and evacuation zones. Updates to Canyon Fire 2 are also being added to the Anaheim Fire & Safety website. If you have questions, the Canyon Fire 2 hotlines are listed below:
- Anaheim Residents (714) 765-4333
- OC Hotline (714) 628-7085
- Irvine (949) 724-7000
- City of Orange (714) 744-7550
Our Red Mallard office in Brea is just shy from the evacuation zones, but we are thankful for the safety of our team. As Canyon Fire 2 continues to blaze, we wish for the same safety and well-being of our neighbors, clients, first responders and anyone else affected.
You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.
However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.
You may have heard about email automation. It is a great way to build customer relationships by utilizing the technology available in today’s market. This process allows you to continue providing good, relevant content in front of prospects and existing clients.
In a nutshell, email automation allows you to pre-schedule marketing emails to your mailing list(s). It takes a bit of time to set up, but it’s completely worth it, as it will save you time in the long run and help nurture new leads.
Let’s take a look at some of the best reasons why email automation is so important for your business marketing campaign:
Many people think that email marketing is easy. But in all honesty, it takes a lot of work to create a successful and strategic email campaign. Bad campaigns can actually do more harm than good, potentially turning off previously loyal customers. That’s why we’ve compiled some of the most common mistakes made in email marketing and how to avoid them. Take a look!
If your business is not on social media, it’s time to get connected! The social media world is constantly evolving, so it is important to try and keep your finger on the pulse and use it to your own advantage.
With all the different social media platforms out there, how do you choose the right one for your business? It’s a common suggestion to be active on all forms of social media to increase brand presence. However, it all comes down to understanding the perks of each platform and how to utilize each one to grow your business.
Let’s take a look at today’s most popular social media platforms:
When it comes to building a company website, many business owners are naturally drawn to the visual elements. It should look sharp, have eye-catching imagery and graphics, as well as be mobile-friendly. However, in today’s marketplace, the content of a website has just as much value as the visual elements.