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Canyon Fire 2: Safety Information for Our Neighbors

Yesterday, the National Weather Service issued a Red Flag Warning for Inland Orange County residents to evacuate the destructive wildfire, Canyon Fire 2. The evacuation warning is still active today.

The Orange County Register has provided a frequently updated map with information about closures, shelters and evacuation zones. Updates to Canyon Fire 2 are also being added to the Anaheim Fire & Safety website. If you have questions, the Canyon Fire 2 hotlines are listed below:

  • Anaheim Residents (714) 765-4333
  • OC Hotline (714) 628-7085
  • Irvine (949) 724-7000
  • City of Orange (714) 744-7550

Our Red Mallard office in Brea is just shy from the evacuation zones, but we are thankful for the safety of our team. As Canyon Fire 2 continues to blaze, we wish for the same safety and well-being of our neighbors, clients, first responders and anyone else affected.

The Social Media Clock: Is There a Right Time to Post?

You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.

However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.

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What is Email Automation and Why is it So Important?

You may have heard about email automation. It is a great way to build customer relationships by utilizing the technology available in today’s market. This process allows you to continue providing good, relevant content in front of prospects and existing clients.

In a nutshell, email automation allows you to pre-schedule marketing emails to your mailing list(s). It takes a bit of time to set up, but it’s completely worth it, as it will save you time in the long run and help nurture new leads.

Let’s take a look at some of the best reasons why email automation is so important for your business marketing campaign:

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8 Social Media Platforms Your Business Should Be On

If your business is not on social media, it’s time to get connected! The social media world is constantly evolving, so it is important to try and keep your finger on the pulse and use it to your own advantage.

With all the different social media platforms out there, how do you choose the right one for your business? It’s a common suggestion to be active on all forms of social media to increase brand presence. However, it all comes down to understanding the perks of each platform and how to utilize each one to grow your business.

Let’s take a look at today’s most popular social media platforms:

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Businessman drawing E-mails concept

7 Tips for Building an Effective Email List

Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.

Below, you will find some of the best tips for building a more effective email list.

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How to Write an Intriguing Subject Line

There’s no doubt that one of the most important components to any email campaign is the subject line. For too many, it is an afterthought, but top email marketers will spend just as much time crafting a good subject line as they do writing the content. After all, if nobody bothers to open your email, then it’s a wasted opportunity. Here are a few tips that can help make your email subject line stand out.

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The Importance of Understanding Your Target Market

Digital marketing makes it more important than ever to understand your target market. When you can identify your ideal consumers and reach them in targeted ways, you will get more out of your content strategy. And, you will get more out of your marketing budget, whether it’s digital marketing or any other marketing medium you use.

When defining your target market, it’s important to consider the follow elements:

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