As a small business owner, it can be difficult deciding where to allocate your marketing budget. More and more businesses are focusing on digital media (web content, blogs, SEO, pay-per-click ads and social media), and we certainly agree with that approach. However, there is one digital marketing strategy that is sometimes forgotten about, and that is email.
Digital marketing is a powerful tool for every industry, but it can be extremely useful and powerful for those in the manufacturing field. By not creating a digital marketing strategy, many manufacturing companies miss out on a great opportunity to increase business and maximize exposure to their target audience. Because we at Red Mallard have experience in marketing for manufacturing companies, we’ve compiled a few marketing tips that can help grow your business. Take a look!
When creating a website, there are lots of features to care about: you want it to be eye-catching yet sleek, easy to navigate and of course, it’s important for the layout to be mobile friendly. But something that a lot of businesses don’t spend enough time thinking about is developing the website’s content. If your site doesn’t have good content, it won’t be as effective in reaching your target audience they way you want to.
Social media has changed how people connect with one another and it continues to alter the way business is done across the globe. Companies of all sizes are utilizing social media in different ways. Whether it’s to recruit employment candidates or build brand loyalty by staying connected to existing customers and attract new customers, social media is a valuable tool for any business.
A lot of work goes into starting a new business from scratch. But nothing can be completed efficiently if the business owner does not have a brand strategy under his or her belt. This element is oftentimes overlooked, but it is absolutely vital to have a strong brand strategy from the start. If not, you’ll find it difficult to grow your company the way you want to.
Email Blasts are a very effective way to stay in touch with your customers. Whether you are looking to generate repeat business or convert potential customers who might still be on the fence with your brand, email campaigns are a great way to communicate long-form marketing messages directly to customers in a way social media can’t match.
Here, we will discuss some vital strategies you will want to implement when creating an email blast for your mailing list. These elements will help your emails get opened more often, which can generate more leads.
There’s no question that every business is looking to grow. Whether you are a small business, mid-sized company or large corporation, growth from year to year is always a priority. In today’s digital marketplace, targeted digital marketing strategies are absolutely essential to drive your business forward.
In this article, we will explore 7 ways digital marketing can help you gain more leads, convert them into customers and generate more loyal existing customers.
“Winter is coming”…err…it’s here, and that means one thing for marketing departments: It’s time to start planning for 2017. But, let’s be honest, you probably haven’t started because the CEO.
If you’ve ever tried to just wing it come January, you know that can get you into trouble. April will creep up quickly and you’ll realize very little has been done. So grab your PSL, get comfy and start planning.
What will we see in 2017 for marketing?
Regardless of your involvement in creating your company’s marketing strategy, as CEO, your vision is the catalyst that shapes it. So whether you have conversion rates memorized or prefer to leave the details to your marketing team, the creation of your marketing strategy must start with you. If you’re not sure where to begin, walk through these important points as you prepare for that conversation with your team.
You had an idea. A brilliant one! And decided: I can do something with this. So you’ve started the hard but hopefully rewarding journey of creating your own business.
Or, maybe your current company’s brand is becoming stale. Your logo looks like its straight out of the 90’s and your website is still in flash. To look relevant, you know your brand needs a fresh start.
Whatever your situation, a branding package that communicates your message is important. Here’s why: