Imagine you’re at a networking mixer finishing up a great conversation with a potential client or business contact, and you’re just about to part ways when you reach into your pocket to hand them your business card – a white, dull piece of paper, complete with Times New Roman font. What a great way to show off the quality of work your business produces, right? Wrong.
Every business must stay top-of-mind with their customers, but most companies either do not know where to start or lack the time and talent to market well. So, what’s the secret sauce? By now, it’s no secret: original content and digital marketing. If you are still on the fence about whether or not you should look at marketing your business online, check out your biggest competitors and see what they’re doing that you’re not. Here are a few things you can look for:
As Bill Gates once said, content is king. Without excellent content, a company cannot succeed to its fullest capacity. I recently read David Meerman Scott’s book, The New Rules of Marketing & PR, where he covers how important content is when building a brand’s image. He touches on a few tips about how to create great content to enhance your brand that are worth sharing: