3 Tips for Stellar Case Study Writing

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Ernest Hemingway once said, “Show the readers everything, tell them nothing.” A key component of strong writing has always been the writer’s ability to bring a story to life. It’s no different in business writing. One of the greatest ways to do this is through the tested practice of case studies.

The use of case studies isn’t a groundbreaking principle. From proposals to websites to brochures, they are being used by businesses everywhere. But are they effective? Or are readers bored of the formula: the client had a problem, we flew in like super heroes with an A+ solution, and plentiful benefits ensued. While this formula can be successful, we have three tips to help you generate a memorable case study, instead of one that gets lost in the crowd.

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Show, Don’t Tell: Why Visuals Spice Up Content

Laptop with digital camera and a coffee cup.Show, Don’t Tell: Why Visuals Spice Up Content

Does the number of unread emails in your inbox rapidly increase before your eyes? You wake up, make coffee, and poof, more emails! Get in the car, park at the office, and look, four more. Today we’re definitely not at a loss of information. Or words, for that matter. And if you feel that way, so do your customers or potential clients.

So how do you break through the noise with content that engages, and doesn’t bore? Content that is memorable, and not immediately forgotten with every other tweet or Facebook post?

The answer: use visual content. Pairing images with content gets your message noticed. Here are some tips to bring your content to life.

  • Tell a good story. We get lost for hours in movies and books because we are captivated by the stories. Brands tap into this same power.  To begin, tell the story of your brand identity, company history, and the people that are the backbone of your business. Testimonials are also a powerful way to incorporate storytelling and client experiences into your marketing efforts.
  • Connect with your audience. Each post sent through Facebook, LinkedIn, or email should include a photo. Help readers tie a visual concept to written content. And as an added bonus, visuals make content more shareable.
  • Highlight your call to action. Usually the goal of content is to drive the reader to a particular action. Don’t let this call to action fade away. Make it stand out with some visual help. Unique visuals and a strong call to action will increase the effectiveness of the message.
  • Get animated. Lastly, do not just stick to static visuals. Video content is increasing in popularity. It both engages and informs while offering a new avenue to bring your content to life. In a short amount of time, viewers receive your key message without having to read through lengthy written text.

Does your content seem a bit dry? Red Mallard is ready to help pique readers’ attention. Reach out to us today to create a visually appealing strategy for your content marketing.

Why Content Marketing? Because No One Likes a Sales Pitch

content marketingWhy Content Marketing? Because No One Likes a Sales Pitch

What’s the one thing you do before trying a new restaurant, buying a new product or visiting a new city? Check the reviews. The aggregation of reviews and opinions about a product, service, or place can mean far more than a targeted sales pitch. That’s why content marketing is so important. It’s an opportunity to provide balanced information, develop relationships with potential clients, and spark conversations, without being a sales bully.

Here are three specific ways we see the benefits of content marketing play out.

Create Awareness

Content marketing is a creative and versatile tactic to create and increase brand awareness. Providing useful and engaging content raises interest from potential clients. Awareness is the first step to a sales conversion and so the initial hook is necessary to move forward with the truly desired next steps.

Establish Credibility

Customers are looking for thought leaders, people who know what they’re talking about. Content marketing provides an avenue to demonstrate the skills and expertise of a company. It also is a way to establish trust with the customers. This isn’t a direct sales ploy. All gimmicks removed, content marketing creates a following among the customer base and then indirectly offers a solution through your service or product.

Define Purpose

Content marketing is also an outlet to reinforce the purpose and vision of a company. While content should be fresh and new, it should also all point toward a common goal. Sustainability, health, technological innovation—whatever it is that drives your company’s mission, vision, and goals—content marketing reminds customers of these tenets on a regular basis.

Where have you seen the benefits of content marketing in your company? We’d love to hear your story. And if you haven’t implemented a strategy at your firm yet, let’s talk. Red Mallard would love to help.

 

 

 

Our First Sales & Marketing Lunch

unnamed-2Last week, Red Mallard brought together local business leaders to hear from founder and President of Cortech Engineering, John Pugh. With a recent multi-million dollar acquisition under his belt, John has the impressive experience and knowledge of running a business from start up to sell.

We’ve had the pleasure of working with Cortech to drive their digital strategy since 2013 and knew John’s insight would benefit other businesses in the area. So we ordered some Italian food, baked homemade brownies (a serious hit), and heard about how John translates his company’s culture and mission through the sales process.

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After John’s presentation, we heard from our very own John Welches on ways to integrate digital marketing into a business. Are you trying to figure out how to increase sales or build your online presence with the use of digital marketing? Reach out to us today. We’re happy to walk you through the presentation and customize it to your company’s own needs.

Thank you to everyone who made it out to our inaugural sales and marketing lunch. With such positive reviews, we’re looking forward to doing it again soon! So stay tuned for details. And yes, there will be brownies.

Quality vs. Quantity: Who will win?

content marketing

I recently attended a webinar by Content Marketing Institute that covered trends for 2016. They began speaking about the debate between quality and quantity and my ears perked up. The answer may seem obvious. Of course we want great, quality content. But when up against the expectation of mass quantity, quality can only go so far. It’s important to stop and focus on content that matters, not just content for content’s sake.

Here’s why: content marketing isn’t such a novel idea anymore. Everyone has a Facebook page, LinkedIn profile and company-hosted blog that pushes new content for multiple purposes: SEO, lead generation or thought leadership. Content helps drive all of these initiatives. But if you’re trying to post nine times each week is anything you’re saying going to be new? Fresh? Different? And your content creators? They have to be exhausted.

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8 Redundant Phrases To Stop Using

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We love words at Red Mallard. In fact, we’re a bit obsessed. From catchy headlines to recounting success stories, we’re in the business of content marketing to provide readers with relevant, informative and engaging content.

But they aren’t looking for fluff. No one has time for that. So we keep things short. Honor your time, get the point across, and make our stories easy to read. Are you doing the same for your customers?

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3 Content Marketing Mistakes to Avoid

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The Internet has become our personal question-and-answer machine. Health symptoms. Blind date reconnaissance. Restaurant research. You type it; Google finds it. And while it certainly is a treasure trove of useful answers, we all know it fails to produce 100% accuracy. (Never, ever search your health symptoms.)

Don’t believe everything you read, especially when it comes to planning and executing a content marketing strategy. As a valuable component for brand building and lead generation, avoid making the mistakes that will leave your content marketing useless. Definitely don’t:

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5 Steps to Planning Blogs Posts in Advance

content planning

It’s the first of the month again, and what’s the first thing on your mind? Blog posts. Planning them for the month seems so tedious. And you’ve already talked about everything, so what is there to talk about this month? It’s like you’ve just opened your pantry only to find you have the same food you’ve had for the last three months… so now what? Time for grocery shopping, or rather, blog topic shopping.

How do you brainstorm new ideas? We have a few tips to help you out:

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