3 Ways to Generate Real Estate Leads from Content Marketing

Real estate agent for sale sign

If you are a real estate agent who isn’t using content marketing to leverage leads for your business, keep reading!  This message is crucial for your business. So you created a website. Honestly, in today’s age, so what? A website is only as good as the strategy behind it.

Once your online presence is created, ask: How does the site drive traffic? Is there a call to action that generates leads? Are relationships with the customers being nurtured through consistent dialogue? To satisfy all three, your site needs some help from additional content marketing platforms.

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Female eye with long eyelashes close-up

3 Powerful Ways to Get More Page Views

Female eye with long eyelashes close-up3 Powerful Ways to Get More Page Views

So you’ve decided to blog—and that is great!—but how will you get people to read what you say, or even better, actually care about it? Do not expect to press publish, sit back, and watch the page views climb higher and higher. Generating a dedicated audience takes time and strategy. When it comes to your content creation, follow these tips and witness stellar social media results.

  1. Pull the audience in. The header is a huge factor. Imagine all the headlines you scroll through on any news site. Surely most are skimmed. The personal, the interesting, the I-have-to-read-this-NOW headers are the ones that spark attention. Determine what emotion you want the reader to feel: urgency, happiness, belonging, respect, power, etc. Use the header to tap into these emotions.
  2. Make them stay. Quality matters! The title got them on the page, but what happens if the content wanes? Well, they probably move on. It’s the internet; there is plenty more to discover. Quality content addresses the needs and concerns of the customer. It is relevant to their life, speaks their language, and it answers their questions and provides useful information.
  3. Keep them coming back for more. A regular posting schedule keeps a brand at the forefront of the customer’s mind. Do not be a one hit wonder (We had enough of those in the 80s and 90s). By producing quality content on a consistent basis credibility is established and the brand is reinforced. This is the place where true sales begin generating.

Blogging is a powerful way to connect with your customer base. By focusing on topics that pique their interest, you will win over their loyalty and hopefully build a solid list of regular readers.

Do you want some assistance in getting your blog up and running? Call Red Mallard for a consultation today!

The Future of Brands: Luxury Is Out, Convenience Is Still In

Branding Brand ConceptThe Future of Brands: Luxury Is Out, Convenience Is Still In, and Everyone Wants to Play

When you walk into a grocery store, you face shelves of different kinds of cereal. How do you decide which one to buy? Branding guides consumer decisions, sometimes without them even realizing it. It helps the customer differentiate one type of product from the other, and encourages them to keep coming back for more. Now, more than ever, today’s culture of choice demands an authentic and developed brand strategy to connect with customers and make your product or service stand out.

To cultivate an effective brand, you must remain at the forefront of trends. This means looking to the future to determine what customers want to hear, see, and experience. While the future isn’t set, we can make reasonable predictions on where brands will be in the coming years, and today we’re going to touch on a few.

Luxury is out. Bigger and fancier and swankier aren’t the only end goal in promoting a brand. Today, consumers value consciousness in their purchasing, rather than mere acquisition just to show economic prowess. Luxury often comes at a price and consumers are now demanding more from their brands than labels defined as high-end products.

Convenience Is Still In. We live in a mobile society that moves quickly. Our calendars are filled with professional and social engagements; the brands that deliver convenience are heralded as time savers. If your brand makes the customer’s life easier, you will continue to thrive in the future.

Everyone Wants to Play. From Uber to Kickstarter, branding has become a tool for all your customers to get involved. Their feedback and direct participation improves your business operations and fuels a brand tailored to your audience. And, once engaged, customers are more likely to remain loyal to your brand.

Are you focusing on these three areas in your brand strategy? Red Mallard wants to work with you to create a compelling brand story that will engage customers and keep them involved in your business. Contact us today.