It’s Sunday night and your stomach is rumbling. A pizza sounds divine, but you remember that your cooking skills don’t extend past toasting bread. You resort to creating a mental list of the um-teen-hundred pizza joints on your block. What’s the next thing you do?
Most likely, your decision will be one of the following: You’ll call up a friend for their recommendation, or you’ll pull out your phone to do some online research. In this day in age, 9 out of 10 people rely on online product reviews before making a decision to purchase a product. Why else would you spend your money on a bad experience?
Case studies work in a similar way. They serve as an asset to establish proof that what your business is offering is valuable and high quality. Unlike testimonials, case studies provide an in-depth qualitative and quantitative analysis through storytelling and measurable data.
Now that you know what case studies are, the bigger question is, how do you create effective case studies? Here are 3 ways you can use case studies to promote your company.