AdobeStock_92510511-2 [Converted]

5 Effective Email Marketing Tips for Your Next Event

Your company’s networking event is right around the corner and, despite your efforts to push for attendees, your head count is still low. You understand that the effectiveness of your event is reliant on how many attendees walk through the door. So how do you compel people to sign up?

Email marketing.

Think about how often you check your email; you’re most likely among the 91 percent of people who check their virtual inbox every day. If you’re trying to get the word out about an event, email is an optimal channel to build your audience.

Continue reading →

3 Tips for Writing Effective Case Studies

It’s Sunday night and your stomach is rumbling. A pizza sounds divine, but you remember that your cooking skills don’t extend past toasting bread. You resort to creating a mental list of the um-teen-hundred pizza joints on your block. What’s the next thing you do?

Most likely, your decision will be one of the following: You’ll call up a friend for their recommendation, or you’ll pull out your phone to do some online research. In this day in age, 9 out of 10 people rely on online product reviews before making a decision to purchase a product. Why else would you spend your money on a bad experience?

Case studies work in a similar way. They serve as an asset to establish proof that what your business is offering is valuable and high quality. Unlike testimonials, case studies provide an in-depth qualitative and quantitative analysis through storytelling and measurable data.

Now that you know what case studies are, the bigger question is, how do you create effective case studies? Here are 3 ways you can use case studies to promote your company.

Continue reading →

How Improper Grammar Could Affect Your Business

We’ve all seen social media posts that contain misspelled words, typographical errors and the incorrect use of “there,” “their” and “they’re.” We’re immune to it on our social media feeds and we’re gracious when friends or family make such mistakes, but have you ever thought about how improper grammar can affect your business?

We’re talking about all forms of marketing, including print materials, web content, social media, emails and blogs. When your business content has improper grammar, typos and misspellings, the perception of consumers can be greatly affected.

Continue reading →

6 SEO Marketing Mistakes That Can Affect Your Content

So you decided you’re going to go for it: you want to delve in and concentrate on improving your company’s online traffic strategy. You begin your journey by doing some keyword research, optimizing your website with links and producing copious amounts of content for your blog. A couple of months go by and you’re still at the same stage as when you started.

Now what?

Search Engine Optimization (SEO) is a tricky process – and that’s an understatement. There are many tricks of the trade that can organically boost – and decrease – your SEO rankings, so it’s important to understand the basics and commit to the long haul of SEO mastery as it will continue to change…and change…and change.

Here are 6 mistakes to avoid getting you on Google’s SEO naughty list:

Continue reading →

The Social Media Clock: Is There a Right Time to Post?

You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.

However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.

Continue reading →

What is Email Automation and Why is it So Important?

You may have heard about email automation. It is a great way to build customer relationships by utilizing the technology available in today’s market. This process allows you to continue providing good, relevant content in front of prospects and existing clients.

In a nutshell, email automation allows you to pre-schedule marketing emails to your mailing list(s). It takes a bit of time to set up, but it’s completely worth it, as it will save you time in the long run and help nurture new leads.

Let’s take a look at some of the best reasons why email automation is so important for your business marketing campaign:

Continue reading →

Social network

8 Social Media Platforms Your Business Should Be On

If your business is not on social media, it’s time to get connected! The social media world is constantly evolving, so it is important to try and keep your finger on the pulse and use it to your own advantage.

With all the different social media platforms out there, how do you choose the right one for your business? It’s a common suggestion to be active on all forms of social media to increase brand presence. However, it all comes down to understanding the perks of each platform and how to utilize each one to grow your business.

Let’s take a look at today’s most popular social media platforms:

Continue reading →

Businessman drawing E-mails concept

7 Tips for Building an Effective Email List

Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.

Below, you will find some of the best tips for building a more effective email list.

Continue reading →