Improve Your Email Marketing Results with These Tips

You’ve done it. After countless sips of coffee and sentence rearrangements, you’ve managed to craft a perfectly thought-out email. After sending it off to Cyberland, you wait, and wait…and wait. Days go by and you’ve received no engagement.

We all know that feeling.

Email marketing has a lot of room for creating growth, yet so many people struggle with leveraging its full potential. In this post, we’ve decided to share five ways to improve your email marketing campaigns.

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Business person in doubt and confused

How to Stay Top-of-Mind with Your Customers

Every business must stay top-of-mind with their customers, but most companies either do not know where to start or lack the time and talent to market well. So, what’s the secret sauce? By now, it’s no secret: original content and digital marketing. If you are still on the fence about whether or not you should look at marketing your business online, check out your biggest competitors and see what they’re doing that you’re not. Here are a few things you can look for:

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firefighting planes dropping fire retardant

Canyon Fire 2: Safety Information for Our Neighbors

Yesterday, the National Weather Service issued a Red Flag Warning for Inland Orange County residents to evacuate the destructive wildfire, Canyon Fire 2. The evacuation warning is still active today.

The Orange County Register has provided a frequently updated map with information about closures, shelters and evacuation zones. Updates to Canyon Fire 2 are also being added to the Anaheim Fire & Safety website. If you have questions, the Canyon Fire 2 hotlines are listed below:

  • Anaheim Residents (714) 765-4333
  • OC Hotline (714) 628-7085
  • Irvine (949) 724-7000
  • City of Orange (714) 744-7550

Our Red Mallard office in Brea is just shy from the evacuation zones, but we are thankful for the safety of our team. As Canyon Fire 2 continues to blaze, we wish for the same safety and well-being of our neighbors, clients, first responders and anyone else affected.

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5 Effective Email Marketing Tips for Your Next Event

Your company’s networking event is right around the corner and, despite your efforts to push for attendees, your head count is still low. You understand that the effectiveness of your event is reliant on how many attendees walk through the door. So how do you compel people to sign up?

Email marketing.

Think about how often you check your email; you’re most likely among the 91 percent of people who check their virtual inbox every day. If you’re trying to get the word out about an event, email is an optimal channel to build your audience.

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3 Tips for Writing Effective Case Studies

It’s Sunday night and your stomach is rumbling. A pizza sounds divine, but you remember that your cooking skills don’t extend past toasting bread. You resort to creating a mental list of the um-teen-hundred pizza joints on your block. What’s the next thing you do?

Most likely, your decision will be one of the following: You’ll call up a friend for their recommendation, or you’ll pull out your phone to do some online research. In this day in age, 9 out of 10 people rely on online product reviews before making a decision to purchase a product. Why else would you spend your money on a bad experience?

Case studies work in a similar way. They serve as an asset to establish proof that what your business is offering is valuable and high quality. Unlike testimonials, case studies provide an in-depth qualitative and quantitative analysis through storytelling and measurable data.

Now that you know what case studies are, the bigger question is, how do you create effective case studies? Here are 3 ways you can use case studies to promote your company.

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How Improper Grammar Could Affect Your Business

We’ve all seen social media posts that contain misspelled words, typographical errors and the incorrect use of “there,” “their” and “they’re.” We’re immune to it on our social media feeds and we’re gracious when friends or family make such mistakes, but have you ever thought about how improper grammar can affect your business?

We’re talking about all forms of marketing, including print materials, web content, social media, emails and blogs. When your business content has improper grammar, typos and misspellings, the perception of consumers can be greatly affected.

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6 SEO Marketing Mistakes That Can Affect Your Content

So you decided you’re going to go for it: you want to delve in and concentrate on improving your company’s online traffic strategy. You begin your journey by doing some keyword research, optimizing your website with links and producing copious amounts of content for your blog. A couple of months go by and you’re still at the same stage as when you started.

Now what?

Search Engine Optimization (SEO) is a tricky process – and that’s an understatement. There are many tricks of the trade that can organically boost – and decrease – your SEO rankings, so it’s important to understand the basics and commit to the long haul of SEO mastery as it will continue to change…and change…and change.

Here are 6 mistakes to avoid getting you on Google’s SEO naughty list:

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The Social Media Clock: Is There a Right Time to Post?

You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.

However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.

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