Content Marketing

Are you controlling the narrative of your organization? Who’s Listening?

You haven’t heard from me in a while. I can certainly say it’s because, for many of you, I’ve been working on your content. But, really, it’s because my commitment to our own message has not been my focus. That’s going to change because controlling the Red Mallard narrative starts with me.

And it starts with you too.

Big or small, every organization has goals divvied up by four big departments (or people with many hats…or one person with all the hats):

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We’ve all seen social media posts that contain misspelled words, typographical errors and the incorrect use of “there,” “their” and “they’re.” We’re immune to it on our social media feeds and we’re gracious when friends or family make such mistakes, but have you ever thought about how improper grammar can affect your business?

We’re talking about all forms of marketing, including print materials, web content, social media, emails and blogs. When your business content has improper grammar, typos and misspellings, the perception of consumers can be greatly affected.

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