The business of content marketing has plenty of room for high volume, middling quality product. After all, many businesses rely on filling their websites with words chosen more to please the search engines than human beings. Some of those clients may not be worried about the impression their digital content makes about their businesses. Continue reading →
When something is important and requires action, sometimes you need to do something about it. Sometimes, you don’t. Let it itch.
Sitting in the dentist chair is often an ominous feeling for many folks. Fortunately for me, I’ve been blessed with flawless teeth. They’ve held up remarkably well. Not one cavity, good coloring, and the gums are healthy. But, there I was in the dentist chair. And I was facing a situation I’ve not been in for some time.
Are you controlling the narrative of your organization? Who’s Listening?
You haven’t heard from me in a while. I can certainly say it’s because, for many of you, I’ve been working on your content. But, really, it’s because my commitment to our own message has not been my focus. That’s going to change because controlling the Red Mallard narrative starts with me.
And it starts with you too.
Big or small, every organization has goals divvied up by four big departments (or people with many hats…or one person with all the hats):
You may have heard of an “organic” search, or the natural way your content should pop up on search engines when a keyword is entered in. This is SEO, and whether you’re a business owner, entrepreneur or influencer, your voice relies heavily on it. The higher Google ranks you, the more exposure you get.
We’ve all seen social media posts that contain misspelled words, typographical errors and the incorrect use of “there,” “their” and “they’re.” We’re immune to it on our social media feeds and we’re gracious when friends or family make such mistakes, but have you ever thought about how improper grammar can affect your business?
We’re talking about all forms of marketing, including print materials, web content, social media, emails and blogs. When your business content has improper grammar, typos and misspellings, the perception of consumers can be greatly affected.