You may have heard of an “organic” search, or the natural way your content should pop up on search engines when a keyword is entered in. This is SEO, and whether you’re a business owner, entrepreneur or influencer, your voice relies heavily on it. The higher Google ranks you, the more exposure you get.
We’ve all seen social media posts that contain misspelled words, typographical errors and the incorrect use of “there,” “their” and “they’re.” We’re immune to it on our social media feeds and we’re gracious when friends or family make such mistakes, but have you ever thought about how improper grammar can affect your business?
We’re talking about all forms of marketing, including print materials, web content, social media, emails and blogs. When your business content has improper grammar, typos and misspellings, the perception of consumers can be greatly affected.