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7 Tips for Building an Effective Email List

Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.

Below, you will find some of the best tips for building a more effective email list.

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The Importance of Understanding Your Target Market

Digital marketing makes it more important than ever to understand your target market. When you can identify your ideal consumers and reach them in targeted ways, you will get more out of your content strategy. And, you will get more out of your marketing budget, whether it’s digital marketing or any other marketing medium you use.

When defining your target market, it’s important to consider the follow elements:

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7 Marketing Tips for Manufacturing Companies

Digital marketing is a powerful tool for every industry, but it can be extremely useful and powerful for those in the manufacturing field. By not creating a digital marketing strategy, many manufacturing companies miss out on a great opportunity to increase business and maximize exposure to their target audience. Because we at Red Mallard have experience in marketing for manufacturing companies, we’ve compiled a few marketing tips that can help grow your business. Take a look!

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Developing Your Website: Why Strong Content is Important

When creating a website, there are lots of features to care about: you want it to be eye-catching yet sleek, easy to navigate and of course, it’s important for the layout to be mobile friendly. But something that a lot of businesses don’t spend enough time thinking about is developing the website’s content. If your site doesn’t have good content, it won’t be as effective in reaching your target audience they way you want to.

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A Guide to Navigating Social Media for Professional Use

Social media has changed how people connect with one another and it continues to alter the way business is done across the globe. Companies of all sizes are utilizing social media in different ways. Whether it’s to recruit employment candidates or build brand loyalty by staying connected to existing customers and attract new customers, social media is a valuable tool for any business.

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7 Ways Digital Marketing Can Help Grow Your Business in 2017

There’s no question that every business is looking to grow. Whether you are a small business, mid-sized company or large corporation, growth from year to year is always a priority. In today’s digital marketplace, targeted digital marketing strategies are absolutely essential to drive your business forward.

In this article, we will explore 7 ways digital marketing can help you gain more leads, convert them into customers and generate more loyal existing customers.

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