The digital marketing industry has a dirty little secret.
From the big marketing firms to fly-by-night freelancers, every digital marketing pro promises to raise a website’s profile in search results, position the client as a virtual leader in its industry, and like magic, sales will follow. But clients looking for a measurable return on investment are often frustrated by a lack of magic. Why?
Every business must stay top-of-mind with their customers, but most companies either do not know where to start or lack the time and talent to market well. So, what’s the secret sauce? By now, it’s no secret: original content and digital marketing. If you are still on the fence about whether or not you should look at marketing your business online, check out your biggest competitors and see what they’re doing that you’re not. Here are a few things you can look for:
When it comes to building a company website, many business owners are naturally drawn to the visual elements. It should look sharp, have eye-catching imagery and graphics, as well as be mobile-friendly. However, in today’s marketplace, the content of a website has just as much value as the visual elements.
Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.
Below, you will find some of the best tips for building a more effective email list.
Many business owners seem to have a warped view of blogs and might not understand their benefits. The fact is that blogging is one of today’s most effective forms of marketing; It speaks to the modern tech-savvy consumer and is great for building a strong online presence.
Digital marketing makes it more important than ever to understand your target market. When you can identify your ideal consumers and reach them in targeted ways, you will get more out of your content strategy. And, you will get more out of your marketing budget, whether it’s digital marketing or any other marketing medium you use.
When defining your target market, it’s important to consider the follow elements:
As a small business owner, it can be difficult deciding where to allocate your marketing budget. More and more businesses are focusing on digital media (web content, blogs, SEO, pay-per-click ads and social media), and we certainly agree with that approach. However, there is one digital marketing strategy that is sometimes forgotten about, and that is email.
Digital marketing is a powerful tool for every industry, but it can be extremely useful and powerful for those in the manufacturing field. By not creating a digital marketing strategy, many manufacturing companies miss out on a great opportunity to increase business and maximize exposure to their target audience. Because we at Red Mallard have experience in marketing for manufacturing companies, we’ve compiled a few marketing tips that can help grow your business. Take a look!
When creating a website, there are lots of features to care about: you want it to be eye-catching yet sleek, easy to navigate and of course, it’s important for the layout to be mobile friendly. But something that a lot of businesses don’t spend enough time thinking about is developing the website’s content. If your site doesn’t have good content, it won’t be as effective in reaching your target audience they way you want to.
Social media has changed how people connect with one another and it continues to alter the way business is done across the globe. Companies of all sizes are utilizing social media in different ways. Whether it’s to recruit employment candidates or build brand loyalty by staying connected to existing customers and attract new customers, social media is a valuable tool for any business.