What is Email Automation and Why is it So Important?

You may have heard about email automation. It is a great way to build customer relationships by utilizing the technology available in today’s market. This process allows you to continue providing good, relevant content in front of prospects and existing clients.

In a nutshell, email automation allows you to pre-schedule marketing emails to your mailing list(s). It takes a bit of time to set up, but it’s completely worth it, as it will save you time in the long run and help nurture new leads.

Let’s take a look at some of the best reasons why email automation is so important for your business marketing campaign:

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