Red Mallard uses the power of words to creatively and professionally communicate your brand. From strategy and development, to implementation and measurement, we manage the entire lifecycle of the content marketing process.

Ensure your story is told well across all communication channels. Our marketing plans deliver custom content that really engages your customer. Here’s how we do it.

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Content Strategy

First things first, we start with a plan that will drive the entire
process and ensure decisions are made within the framework of the overall strategy.
A customized strategy also guarantees content is relevant and delivered on time.

  • Develop content strategy
  • Create editorial calendar
  • Conduct keyword research
  • Track competitive landscape

Curate Content

Our professional writers work their magic to deliver content that stands out
from the influx of online information. We communicate your expertise and
strengths through high-quality content that focuses on the top industry news and research.

  • Blogs
  • Infographics
  • Press Releases
  • Brochures
  • Newsletters
  • E-blasts
  • Website copywriting

Share Content

We use marketing techniques to drive traffic to your content and increase
online visibility. The more traffic, the more familiar you become with the
online community. Additionally, engaging across multiple channels online will
provide a complete brand experience for your consumers.

  • Email newsletters
  • Social media
  • Paid marketing
  • Keyword research
  • Organic search marketing
  • SEO

Manage & Measure Content

Regular online updates are necessary to maintain a fresh, original voice for your brand.
We track metrics through the entire process, making adjustments based on user response
and preference.

  • Content refresh and maintenance
  • Website management
  • Analytics and measurement

Analytics Consulting

Measuring and analyzing data is a critical step in the content marketing process.
Expertly trained, we provide insight into site analytics so you can see the content’s
effectiveness.

Social Media

We take the charge in managing your social media presence across all platforms.
With Red Mallard at the helm, all updates are cohesive, platform-specific, and
driven by the overall content marketing strategy.

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Pinterest

Content Marketing Training

On-site training sessions offer in-house marketing teams an overview on the ins and outs
of content marketing. We’ll tailor each training session to your company’s needs and goals.

  • Content marketing process overview
  • Customized curriculum
  • In the comfort of your office

Ready to enhance your content messaging? Contact Red Mallard today to get the ball rolling. And don’t forget to sign up for our newsletter to receive the latest content marketing news.