You’ve got everything set up: your brand new logo, maybe a snappy tagline and you think you’re ready to go, right? Not quite. The not-quite-as-exciting parts of marketing are the legal issues. When it comes to the legality of your brand, protection is key. For the best protection, cover all three bases: copyright, patent registration, and trademarks. Cover them quickly and thoroughly, because if your competition moves faster you could lose everything.
Not sure exactly how to go about it? Let’s start with the basics. What are the definitions of copyright, patent registration and trademark, and what do they each encompass?