You may have heard about email automation. It is a great way to build customer relationships by utilizing the technology available in today’s market. This process allows you to continue providing good, relevant content in front of prospects and existing clients.
In a nutshell, email automation allows you to pre-schedule marketing emails to your mailing list(s). It takes a bit of time to set up, but it’s completely worth it, as it will save you time in the long run and help nurture new leads.
Let’s take a look at some of the best reasons why email automation is so important for your business marketing campaign:
- Customer Engagement
While social media is a crucial part of any marketing campaign, it’s hard to control who sees your posts or blog articles. Your emails, however, go directly to your clients’ inboxes. Therefore, your campaigns have a better chance of being seen by the people you want.
- Segmented Mailing Lists
One great strategy of any email marketing campaign—especially email automation—is to segment your email lists into different target audience groups. You may have an opt-in list of prospects who may not yet be customers, but are interested in your products and services. Then, you may have longtime existing customers in a separate list. With more targeted lists, the email messages become more personal, which cultivates loyalty with your clients.
- The Subject Line is Effective
Let’s face it – not everyone will open every email you send. However, good subject lines can still communicate a lot even if users just skim through amongst all their other emails. Just having a regular presence in your clients’ email will keep you top of mind. Email automation allows you to maintain an ideal message-sending frequency.
Sending an email is an inexpensive process. Additionally, there is a strong potential for a good return on your investment. An email automation system ensures that your emails are indeed going out and you are generating more customer engagements.
- Making Life Easy
It can be tough to remember to send out emails on a regular basis. Once you’ve set up an email automation system, your emails are scheduled to go out automatically, so you don’t need to worry about sending new emails every day or week. This allows you to be more organized and focus your time on other projects.
Email automation is a great tool that can save you time and money; it can also help your business grow. But if you simply don’t have the time to setup email automation campaigns yourself, reach out to Red Mallard! We will strategize, write and design automated email campaigns for your business. To learn more about our work, contact us today.