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Many business owners seem to have a warped view of blogs and might not understand their benefits. The fact is that blogging is one of today’s most effective forms of marketing; It speaks to the modern tech-savvy consumer and is great for building a strong online presence.

Here are some of the biggest reasons why blogging is so important for your business:

  1. Increase Website Traffic
    If you have a range of articles covering various topics that will appeal to your target audiences (customers, vendors, business partners, community members, etc.), you will drive more organic traffic to your website. People may be searching for information on a specific industry topic, product or service and they can find one of your articles relating to that subject on your blog, making them aware of who you are and what you do. Also, when you share these blog links to your social media pages, more traffic can be generated to the site.
  1. Improve SEO
    The quality and quantity of content generated by a regular blog is heavily correlated with the visibility of your website. Utilizing keywords and creating strong content are great tactics to use in boosting organic search results – otherwise known as Search Engine Optimization (SEO). Think about it. If you are adding fresh (and ideally unique) content to your site on a frequent basis, you are increasing your website’s visibility to users. That is huge for SEO appeal.
  1. Convert More Customers
    Now that you’ve gotten people to your site, you want to convert them into new customers or repeat business. Well-written blogs with clear, non-aggressive calls to action will help the reader take that next step toward purchasing your products or services.
  1. Maximize Credibility
    A quality blog will help position you as an expert in your field. If the information is helpful, detailed, and insightful, it will boost your credibility in the minds of any site visitors who read your blog articles.
  1. Reduce Customer Retention
    A good blog will give visitors a reason to keep returning to your website in search of fresh content. They might subscribe to your blog, follow you on social media or bookmark your site because they know you’ll be adding more information regularly. This builds better customer relationships and increases your chances of repeat and referral business.

These are just a few of the reasons why blogging is such a great marketing tool for your business. To learn more about business blogging and the blogging services we offer, contact Red Mallard today for a web content consultation.