3 Tips for Using Humor Effectively in Your Marketing Strategy

When a funny video goes viral, you can’t escape it. It floods your Twitter feed, it’s referenced all over pop culture and your mom keeps trying to share it with you on Facebook. But what if your content went viral? Humor in marketing can be tricky, but these tips will help you create funny, share-worthy content.

1. Know your audience.

3 Tips for Using Humor Effectively in Your Marketing Strategy
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Memes might appeal to millennials, but older clients might not understand them. Knowing who you’re trying to appeal to is important when creating humorous marketing content, so researching your demographic before you even begin is important in order to know how best to make your client laugh. Knowing what you can and can’t joke about is also important—some subjects may be completely off-limits to your demographic, like that one about the Polish screwing in light bulbs.

2. Make it bite-sized.

3 Tips for Using Humor Effectively in Your Marketing Strategy
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The funniest content is usually also the quickest to digest. If you want something to be shared, it should be easy to read, understand and laugh at with just a glance. Funny images and quotes can be an effective way to get your point across without making clients sink a ton of time into reading your content.

3. It’s all about timing.

3 Tips for Using Humor Effectively in Your Marketing Strategy
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Humor is all about being relevant. If your jokes are outdated, they won’t get any laughs and, worst of all, you’ll look outdated. Funny marketing should be created in almost real-time—you need to be responding to what’s happening as it happens. Timing is also important when it comes to knowing when to make a joke. It’s fine to fire off a joke on Twitter, but humor might feel out of place on LinkedIn. You don’t want potential clients to really believe your special skills include “binge watching Netflix” or that you’re fluent in Elvish (even though you might be).

Being funny isn’t easy, but using humor can pay off big time. If you need help creating share-worthy content, call Red Mallard for a consultation.

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