Your social media is absolutely one of the most important marketing materials you will use. It’s not only easy to access, but free for your audience to access. But you probably already knew how important it was. You’re probably already updating consistently, but are you making sure you’re managing it properly?
There are a few things that you can do to keep your social media in check.
- Respond to everyone. No matter how little the comment, thank them for their response! And don’t use an automated system. Respond personally, even if that means dedicating more than one person to just be responding to your posts.
- Utilize your followers. Thank them for being your customer by sending them exclusive coupons or deals through social media. Instagram is a great way to do this—special features through their Direct Messaging feature allows you to send up to 5 pictures to up to 15 followers at a time.
- Ask questions. In your posts, ask relevant questions so your audience can respond. The more you know your audience, the more you can specifically target your material and get a better response.
- Tag other local businesses. If you share or repost or retweet something from someone in the area, not only are you establishing a connection with more people, but it’s possible the business thanks you by name. Anything that can help you grow your audience can help.
If you are struggling with your social media presence, contact Red Mallard to help. We have social media experts on staff that are constantly receiving more training so we can stay up to date on the latest and greatest ways to improve your social media websites. We would be happy to sit down with you and go over what you and your product or business may need to further succeed.