Facebook, Twitter, LinkedIn, Google Plus… you have heard of all of them before, but are you using them for your brand? It’s free, it’s easy to access, everyone has them, so there is no excuse to not be using them. Social media is a great way to put your name, your brand, and your voice out there for all audiences to see.
Not sure how to get it done? We threw together a few tips for you to give your social media pages a quick revamp.
- Piercing Posts. Take your brand’s point of view and combine it with curated posts of opinions that are respected in the industry. Use powerful, creative wording to capture the audience’s attention. Maintain a regular posting schedule without bombarding the audience.
- Importance of Engagement. Make the posts reachable to your audience. Keep the vocabulary at a second grade reading level (unless the audience is more advanced) to keep engagement high. Encourage audience engagement rather than just posting information. Create opportunities for response and dialogue.
- Find the Voice. The voice of your brand is important. What’s more important is that it remains consistent. Determine your company’s voice and own it. Work that tone into each post.
- Adapt to the Platform. Each social media platform has different specifications. Do they allow hashtags? Is it a more formal social media post? How many characters do you have to work with? Adjust the content to reflect each specific social media platform.
Social media can be daunting. Luckily, Red Mallard knows how each social media platform functions and how to keep each post engaging. Take social media off your plate and serve it to us. We would be happy to take over and get you a great following. If you are ready for us to work your social media, contact us today!