Many people think that email marketing is easy. But in all honesty, it takes a lot of work to create a successful and strategic email campaign. Bad campaigns can actually do more harm than good, potentially turning off previously loyal customers. That’s why we’ve compiled some of the most common mistakes made in email marketing and how to avoid them. Take a look!
- Sending to the Wrong People
You rarely want to send an email blast out to a bunch of prospects that don’t know anything about you and your business. That’s one reason why buying email lists is usually not the best option. You want to send your emails to people who are interested in your business, your services and your products.
- Not Knowing Your Audience
Good emails are crafted to speak to a specific target audience, so you may want to break up your email lists based on different audience groups. The more you know your audience and what they will react to positively, the better your email marketing campaign will be. Create content that will be relevant and engaging to the recipients.
- Being in Too Much of a Rush
If you are in rush mode and scrambling to get emails out, the campaign just won’t be as effective. You’ll want to take your time to scrub the email list and make sure it’s clean. Proofread and then re-proofread the content to make sure it is well-written and relevant. Also, put thought into your subject lines – otherwise, people may never even open the emails.
- Not Bothering to Test a Campaign
Look at the email in preview mode to make sure it looks the way you want it to. Send test emails to yourself and other people you trust to review how it looks prior to sending it out (that includes people using different email addresses and platforms such as Gmail, Outlook, MacMail, etc.). There is no going back once the actual email is sent, so don’t jump the gun too soon.
- Not Studying the Email Campaign Reports
One huge mistake is ignoring any reports after you send campaigns. These reports contain valuable information, which includes allowing you to see how many emails are being opened. Use these reports to your advantage when you create future email marketing campaigns.
It’s important to stand out from other businesses when sending emails to customers. Take time to perfect your campaigns and make sure to be aware of these common mistakes.
Our team at Red Mallard can help you get the most out of your email marketing. Contact us today for more information on our marketing services.
