As we’ve mentioned before, your brand is one of the most important parts of your business. Every company, no matter how big or small, needs a brand so your customers know who you are. There are a few key points that should be a part of every business’ brand.

  • SMART Objectives: SMART stands for specific, measurable, attainable, relevant, and time-specific. Make sure all your goals for your brand fall into those five categories. If you find your goals not fitting all five components, adjust them until they do.
  • Know Your SWOT: Last pneumonic device—promise—but SWOT stands for strengths, weaknesses, opportunities, and threats. Make sure you know all 4 pieces when you’re planning your branding strategy. Make a list so you know where to focus your strategy.
  • Target Audience: This is important. Is your main audience young, old, male, female? Parents, teenagers? Make sure your posts are aimed at the proper audience or you won’t get much response.
  • Vision: As a whole, what do you want to accomplish? Write it down into a statement and post it around the office if you need. Make sure when you’re doing the rest of your planning that you keep that vision in mind. Your vision will help you determine how to act and react within your strategy.
  • Personality: Your brand personality can be broken down into three main parts: value, benefits, and attributes. Knowing what values are most important to your business can help keep your business and employees cohesive. Also knowing how your product benefits others is something that always needs to be kept in mind so you know how to market it. As for attributes, keep a quick list of 5-10 key things that make up your brand personality, and source them to your founders.

With these 5 things in mind, start up your branding vision. If you need any help, give Red Mallard a call. We’d be happy to get you started with creating the image your business wants.

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