If your business is not on social media, it’s time to get connected! The social media world is constantly evolving, so it is important to try and keep your finger on the pulse and use it to your own advantage.

With all the different social media platforms out there, how do you choose the right one for your business? It’s a common suggestion to be active on all forms of social media to increase brand presence. However, it all comes down to understanding the perks of each platform and how to utilize each one to grow your business.

Let’s take a look at today’s most popular social media platforms:

  1. Facebook
    Facebook is the world’s most prolific social media platform. Everyone is on it, and that gives you ample opportunities to promote your business with regular posts. Facebook is great for sparking conversations, so take advantage of a conversation if someone posts on your business page. It might turn into a sale later on. You can also advertise on Facebook to get more likes, drive traffic to your site or boost popular posts.
  1. Twitter
    Twitter is a very fast-paced social media platform and a great way to gain exposure for your business. It’s important to stay active and be prepared to post several times a day, since it can be easy to get lost in the feeds of your followers. Conversations are constantly happening on Twitter, so stick to posting short, relevant topics in your industry and be sure to interact with other professionals in your field.
  1. LinkedIn
    LinkedIn is a great networking platform for connecting with recruiters and potential employees. If your business involves recruiting or B2B services, then consider incorporating LinkedIn into one of your social media platforms.
  1. Instagram
    If you’re looking to add creativity and flare into your content, Instagram is the way to go. Instagram is all about getting that conversation started with an eye-catching visual. The platform is centered around photos and short video posts only, so even though sharable-links aren’t allowed, you can still utilize the comments section to engage with customers.
  1. Google+
    Google+ may never overtake Facebook or Twitter, but it is still a valuable interaction platform. Hashtags have a large search value on Google+, so don’t be afraid to add a few extra to your posts.
  1. YouTube
    If you produce video content such as commercials or ads, then YouTube is your best social media ally. You can share your videos with the world and, more importantly, your target audience.
  1. Pinterest
    Pinterest is great for idea-sharing and visual posts. This platform generally attracts more female users than male, so your use of this platform may depend on your target audience and your product offerings.
  1. Yelp
    Customers love reading and writing reviews about businesses. If you have a store, restaurant or other brick and mortar business, Yelp is a great platform to be on. You can share your business details and offer incentives for people to rate your services. Yelp listings are also featured prominently on Google searches, which can help boost exposure for your business.

Social media is vital in today’s business atmosphere, and it will only become more and more influential with the next generations to follow. Want to learn more about which social media platforms are right for your business? Contact Red Mallard today and let us take care of your social media marketing.

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