Digital marketing is a powerful tool for every industry, but it can be extremely useful and powerful for those in the manufacturing field. By not creating a digital marketing strategy, many manufacturing companies miss out on a great opportunity to increase business and maximize exposure to their target audience. Because we at Red Mallard have experience in marketing for manufacturing companies, we’ve compiled a few marketing tips that can help grow your business. Take a look!
- Improve Search Engine Optimization and Online Advertising
All companies should have a strong SEO approach built around quality web content, keyword implementation and other SEO strategies. In addition, paid online advertising (such as pay-per-click links, social media advertising and Google AdWords) can really boost your web traffic with a targeted reach.
- Build Your Company’s Credibility
When you have well-written web content that is unique to your site and relevant to your customers’ needs, it can really help boost your company’s perceived credibility in the marketplace. You’ll be seen as experts because you have valuable content on your site, social media platforms and within your blog.
- Showcase Your Products
You make great products and you want the world to know. So write compelling content about your products, show detailed pictures and make videos that demonstrate what they can do. Also, it’s a good idea to develop case studies featuring specific customers and how your products helped them.
- Make Your Brand Relatable
So many manufacturing companies tend to think with a nuts and bolts approach to marketing. They think customers only care about the products, but that’s not always true. If you can humanize your company brand and show all sides of your business, you will build a stronger connection with your customers.
- Connect with Current Customers
Online marketing is not just about attracting new customers – your blog, email campaigns and social media platforms are all fantastic ways to stay connected with your current and/or past customers. This leads to more brand loyalty, repeat business and word-of-mouth referrals.
- Know Your Target Audience
The best online marketing is targeted to a well-defined audience. Do your research. Understand who uses your products and why. Study your competition, as well. The more you can focus on a target audience, the more effective any online campaign will be.
- Stay Involved
So much of online marketing is responsiveness. Seek out feedback and listen to what your customers say. If they post a review or make a comment about your company or products, respond back. Stay involved with your customers and you will see a difference.
We hope you find these tips helpful. The truth is, there are so many ways that online marketing can help your manufacturing company reach new levels of success. Contact Red Mallard today for more information or to set up a marketing consultation.
