Content Marketing has changed the marketing game in the last few years. Of course, “content” has been around since Moses chipped out the ten commandments, but that’s not what I’m talking about.
“Thou shalt create thine own content to further thine business goals”may be a bit hokey, but it’s true.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. —Content Marketing Institute
We have moved into a world where businesses of all shapes and sizes have to create their own content in order to be competitive, stay relevant and demonstrate their value. Hence, our very own piece created just for you, “Creating a Content Strategy: 5 Questions to Ask Before Doing Anything Else.”
Without taking too much time, I’m here to help you do exactly that: Create content that tells your company’s story and demonstrates your value to potential customers.
Whether you own your own business or work for someone else, content impacts your appeal and how you appear: current clients, prospects, jobseekers, vendors, etc.
Red Mallard provides direction, creates content, makes that content move and measures its effectiveness for dozens of clients utilizing professional writers from various industries and our proven process.
So, what’s my point in emailing you?
Content works. I will generate revenue just by sending this email. How so? Great content. And email is just one of the several media we utilize to communicate with and on behalf of our clients (though, we don’t work with stone tablets much, these days). Email, video, audio, blog posts, you name it, we know when and how to use it.
In fact, allow me to give you the exact document we use internally when working with new clients. I want you to have it, free of charge. Even if you don’t work with Red Mallard, these questions have proven themselves as excellent guideposts for any content strategy, time and time again. Download it here.
