Effective Content Marketing Tools for Any Business

I get by with a little help from my… content marketing tools! But really, your workday will instantly improve by employing the helpful assistance of today’s technology. From cloud-based content calendars to savvy keyword trackers, get ahead on your content marketing game by trying out these services.

Content Planning

Teamwork: Need a tool to consolidate the important details of every project? Task out assignments, track time, upload files and manage the project timeline from start to finish with Teamwork. Red Mallard uses Teamwork to make sure we never miss a deadline and keeps every team member up to date on the status of their projects.

DivvyHQ: If you prefer a cloud-based content calendar option, give DivvyHQ a try. DivvyHQ helps marketers control the content production through web-based calendars and online collaboration.

Content Discovery

BuzzSumo: Starving for interesting and relevant content? Find content that performs well within your company-specific keywords with BuzzSumo. Visual data displays and insights on top influencers will help push your content marketing forward.

Content Distribution

HootSuite: Sharing your content across all social platforms becomes much easier with HootSuite. Link your Facebook, Twitter, Google+, LinkedIn and Pinterest accounts, and instantly send content from one centralized place.

Campaign Monitor: An easy and elegant solution to your email marketing. Create custom templates for your newsletters and announcements that can also be measured and tracked to analyze engagement.

MailChimp: Another great email software, MailChimp, is used by over 8 million people in businesses around the world. Special features include automation and target emails.

PR Web: Let the world know about your successes and company news. Distribute press releases over PR Web easily to generate buzz online.

Need Help?

These are just a few examples of the many great content marketing tools available. If you’d like some help with your content marketing plan and execution, contact Red Mallard today.

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