SEO and SEM: What You Need to Know

SEO, SEM, PPC, CTA, ROI… the language of marketing is complex and full of letters. It’s as if an entirely new dictionary is needed for a basic understanding. Thankfully, at Red Mallard, we know how to explain all the necessary abbreviations to make your experience painless. Two of these abbreviations, SEM and SEO, are among the major terms that must be understood to effectively market your online presence.

SEM (search engine marketing) and SEO (search engine optimization) are great ways to move your website to the top of Google’s search list, therefore naturally giving you more exposure and business.

What’s the difference?

SEM focuses primarily on the immediate and money-based portion, generally in the form of PPC (or pay-per-click). With SEM, you purchase search engine ads that drive traffic to your site. The more people click, the more traffic you receive, but also the more you pay.

On the other side, SEO is completely free. Search engine optimization is how you improve your website’s search engine rankings based on keywords and quality links already within your site’s content.

By manually creating a solid website with these two factors, your website should naturally move higher in search rankings.

Why do you need SEO and SEM?

The answer is easy. Here are a few reasons:

  • Compelling Cost: Especially with SEO, the cost is worth it. SEO is completely free (as long as you know what you are doing) and SEM will result in clicks that will convert into more business.
  • Required Relevance: More and more people turn to search engines before buying a product or service. Making sure your business is at the top of the list is imperative in order to gain control of the market.
  • Creative Content: It’s more than just having your name at the top of a list. If your content is terrible, people may not trust buying your product. More than that, terrible content probably also means terrible SEO.

Overwhelmed yet? Red Mallard can help. We manage SEM and SEO to ensure your website is leveraging the power of search engines. Give us a call today to hear more about how we can market your business.

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