Microphone at the speech podium

Kevin Spacey’s Marketing Challenge

A couple weeks ago, actor Kevin Spacey (House of Cards, American Beauty) was a highly-anticipated speaker at the Content Marketing World 2014 convention. So what does Kevin Spacey have to do with content marketing? We wondered the same thing, and so did Kevin Spacey.

The answer: he knows stories, and the people want stories.

“The story is everything, which means it’s our jobs to tell better stories,” he said in his key note address. He broke it down into three parts: conflict, authenticity, and audience.

Conflict
“Conflict keeps people engaged in your story,” Spacey said. This means taking risks in your business. You can’t guarantee the risk will turn out how you want, but no matter what you can guarantee that, even if you fail, people will commend you for trying and think highly of your business.

Authenticity
This one should go without saying, but be honest. This can mean a few things. First, establish a trust with your audience. If you promise something in your advertising, follow through. It also means not being fake. Audiences—whether it’s readers of your blog or your clients—are getting good at being able to tell when someone isn’t being genuine. If they feel you aren’t authentic, they aren’t going to trust your brand.

Audience
Know your audience. It’s in every single marketing and blogging book out there, but it’s true. If you can’t cater specifically to your audience, how are they supposed to keep coming back? Spacey related this to the television show “Game of Thrones.” When you have such a following, but don’t make it readily available, you get “the No. 1 pirated show in the history of the medium.”

With these three things in mind, it might be time to change the attitude of your business’s content marketing. At Red Mallard, we want to make sure your business and content have all three parts of the story. Contact us for more information on how to make this possible.

Grammar Dictionary Definition

Grammar is Important in Your Business

We’ve all heard it before: “Let’s eat grandma!” versus “Let’s eat, Grandma!” Two very distinct, different sentences with very distinct, different meanings. Grammar is important for more than just everyday knowledge: it’s important in order to be taken seriously in the business world.

In the most minor cases, poor grammar can result in confusion. In most workplaces, there’s a common feeling of “time is money”. If that’s the case, then why would you waste both time and money trying to clarify confusions that wouldn’t have ever been an issue if you’d just written your email/blog/tweet correctly the first time?

In its extreme, poor grammar can change the entire meaning of a sentence. This can create a huge disaster if something on your website or in an email is miscommunicated. Misleading information can lead to upset clients, which is never good for business.

Grammar rules are constantly changing, but that’s no reason to disregard grammar rules all together. We use words to communicate, and a good business should rely on good communication. The last thing you want to be doing is confusing your potential clients.

Studies have also shown that people with proper grammar are more likely to succeed in their business. If your grammar is correct in your speech and writing, your level of competency is perceived to be higher. On the other hand, poor grammar can result in clients wondering what else you may not know. If you couldn’t be bothered to take the time to Google the difference between “it’s” and “its,” what else are you too lazy to do?

At Red Mallard, all of our writers have years of experience writing for various industries to ensure the best quality of work for our clients. Not only that, but even after they finish writing, we edit your content until we are certain that it’s grammatically correct. To find out more about how we can help you, contact us. We’re always happy to write original content for your business.