Keep Your Content Evergreen

The word Content on a cork notice boardKeep Your Content Evergreen

The content you put out to the world is how people learn about you and your brand. While it’s important to keep your blog and social media updated constantly, it’s even more important to make sure that what you’re posting is evergreen.

So what exactly is evergreen content? Despite the name, it doesn’t have anything to do with keeping the environment healthy or a coniferous tree. Evergreen content has to do with how relevant the content can stay over time. Essentially, the content should be relevant not just the day it’s posted, but also when someone stumbles across your blog six months later.

There isn’t a specific period of time that your content needs to stay relevant, but the longer, the better. Your content is already interesting—if you make it interesting always, you’ll be able to continually attract more customers.

There are a few ways to keep your content evergreen.

  • Be the source. Whatever topic you’re covering, use multiple sources. Treat it as a mini-essay so people choose your blog to reference when they’re creating their own content.
  • Write for your audience. If you start throwing around big words, your audience will lose interest. People that are researching your topic are probably beginners, not professionals. Make sure your content is written towards them.
  • Stay specific. Going in-depth on one specific topic will help your readers stay focused, rather than jumping around to a bunch of different subjects. It’s also easier to write, as you don’t have to worry about covering so many topics in 300-500 words.

If you have any more questions as to how to keep your content evergreen, contact Red Mallard today. We specialize in 100% unique content for you and your business or product and will make sure your content is as evergreen and relevant as possible.

Why is Branding Important?

Why is Branding Important?

Branding has been around since the late 1980s, but despite its twenty-plus years of being around, people still struggle to define exactly what it is and how it can affect your business.

Brand equity is defined by David Aaker (author if Managing Brand Equity) as “a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service” (Source). Essentially, your brand determines how much money you make.

A good brand can mean a good income. So how can you make sure your brand is defined properly? There are 4 parts to creating a brand equity:

  1. Brand Loyalty: Brand loyalty is a combination of staying loyal to your own brand as well as getting your customers to stay loyal to you. This includes keeping your price at market value (or lower, if possible) and responding to competitive threats.
  2. Brand Awareness: Know who you are and what you stand by. This sort of familiarity will attract people with similar stances and give you more visibility in your targeted market.
  3. Brand Association: How do you communicate information, and is it effective? Make sure you’re keeping your blogs and social media platforms up to date so you’re constantly at the front of peoples’ minds.
  4. Perceived Quality: Give people a reason to buy your product. What makes it so special? Make sure that’s constantly reinforced in everything—your website, your social media, etc. The better people feel about your product, the better it’ll sell.

If you have any other questions about how to create and keep your brand, give Red Mallard a call. We’d be happy to meet with you and discuss what your specific business or product could use to make a better name for itself in your market.