If you need this, do this! That’s the essence of a call to action. Well… duh. That seems pretty obvious. But every blog, every social media post, every email blast, they all need calls to action. How else will people know what your services are, right? Or who they’re going to call? It’s not Ghostbusters, it’s your business. Calls to action are critical for the marketing side of your business, but writing an effective one is tough.