The Proper Paper Priority: Print is Not Dead

stack of open colorful magazines. information

In a world where 4G runs rampant, email inboxes are flooded with spam and social media soars in importance, it seems like print is dying. What happened to the days where we would wake up and grab the newspaper from the front porch to start the day? Newspapers have now been replaced with the dot-com era… but that doesn’t mean all paper is dead. When it comes to marketing tools, in fact, paper is probably the most pertinent part of your plan.

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5 Steps to Planning Blogs Posts in Advance

content planning

It’s the first of the month again, and what’s the first thing on your mind? Blog posts. Planning them for the month seems so tedious. And you’ve already talked about everything, so what is there to talk about this month? It’s like you’ve just opened your pantry only to find you have the same food you’ve had for the last three months… so now what? Time for grocery shopping, or rather, blog topic shopping.

How do you brainstorm new ideas? We have a few tips to help you out:

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Comprehend Copyright: The Legal Side of Marketing 

Copyright issues

You’ve got everything set up: your brand new logo, maybe a snappy tagline and you think you’re ready to go, right? Not quite. The not-quite-as-exciting parts of marketing are the legal issues. When it comes to the legality of your brand, protection is key. For the best protection, cover all three bases: copyright, patent registration, and trademarks. Cover them quickly and thoroughly, because if your competition moves faster you could lose everything.

Not sure exactly how to go about it? Let’s start with the basics. What are the definitions of copyright, patent registration and trademark, and what do they each encompass?

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