“Winter is coming”…err…it’s here, and that means one thing for marketing departments: It’s time to start planning for 2017. But, let’s be honest, you probably haven’t started because the CEO.
If you’ve ever tried to just wing it come January, you know that can get you into trouble. April will creep up quickly and you’ll realize very little has been done. So grab your PSL, get comfy and start planning.
What will we see in 2017 for marketing?