Fancy Pals

5 Ways Your Marketing Team Can Win 2017

“Winter is coming”…err…it’s here, and that means one thing for marketing departments:  It’s time to start planning for 2017. But, let’s be honest, you probably haven’t started because the CEO.

If you’ve ever tried to just wing it come January, you know that can get you into trouble. April will creep up quickly and you’ll realize very little has been done. So grab your PSL, get comfy and start planning.

What will we see in 2017 for marketing?

Continue reading →

Business people joining hands

CEOs: Is your marketing strategy ready for 2017? Better yet, do you have one?

Regardless of your involvement in creating your company’s marketing strategy, as CEO, your vision is the catalyst that shapes it. So whether you have conversion rates memorized or prefer to leave the details to your marketing team, the creation of your marketing strategy must start with you. If you’re not sure where to begin, walk through these important points as you prepare for that conversation with your team.

Continue reading →

Chica joven observando el atardecer sobre el mar en soleda

Starting a New Business in 2017: How to Start the Branding Discussion

You had an idea. A brilliant one! And decided: I can do something with this. So you’ve started the hard but hopefully rewarding journey of creating your own business.

Or, maybe your current company’s brand is becoming stale. Your logo looks like its straight out of the 90’s and your website is still in flash. To look relevant, you know your brand needs a fresh start.

Whatever your situation, a branding package that communicates your message is important. Here’s why:

Continue reading →