You’re probably aware of the overarching question in marketing: when is the best time to post on social media? There are various theories floating around about when the best time to post is. Some experts say to post first thing in the morning. Others recommend posting during lunchtime. Some bigger companies will invest time into researching their target audience’s behavior to find out when their customer base is most active online.
However, there are so many factors at play and technology keeps evolving. Is the timing really that important? Let’s look at today’s most popular social media platforms and see.