You’ve done it. After countless sips of coffee and sentence rearrangements, you’ve managed to craft a perfectly thought-out email. After sending it off to Cyberland, you wait, and wait…and wait. Days go by and you’ve received no engagement.
We all know that feeling.
Email marketing has a lot of room for creating growth, yet so many people struggle with leveraging its full potential. In this post, we’ve decided to share five ways to improve your email marketing campaigns.
Every business must stay top-of-mind with their customers, but most companies either do not know where to start or lack the time and talent to market well. So, what’s the secret sauce? By now, it’s no secret: original content and digital marketing. If you are still on the fence about whether or not you should look at marketing your business online, check out your biggest competitors and see what they’re doing that you’re not. Here are a few things you can look for:
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Your company’s networking event is right around the corner and, despite your efforts to push for attendees, your head count is still low. You understand that the effectiveness of your event is reliant on how many attendees walk through the door. So how do you compel people to sign up?
Email marketing.
Think about how often you check your email; you’re most likely among the 91 percent of people who check their virtual inbox every day. If you’re trying to get the word out about an event, email is an optimal channel to build your audience.
Many people think that email marketing is easy. But in all honesty, it takes a lot of work to create a successful and strategic email campaign. Bad campaigns can actually do more harm than good, potentially turning off previously loyal customers. That’s why we’ve compiled some of the most common mistakes made in email marketing and how to avoid them. Take a look!
Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.
Below, you will find some of the best tips for building a more effective email list.
There’s no doubt that one of the most important components to any email campaign is the subject line. For too many, it is an afterthought, but top email marketers will spend just as much time crafting a good subject line as they do writing the content. After all, if nobody bothers to open your email, then it’s a wasted opportunity. Here are a few tips that can help make your email subject line stand out.
As a small business owner, it can be difficult deciding where to allocate your marketing budget. More and more businesses are focusing on digital media (web content, blogs, SEO, pay-per-click ads and social media), and we certainly agree with that approach. However, there is one digital marketing strategy that is sometimes forgotten about, and that is email.
Email Blasts are a very effective way to stay in touch with your customers. Whether you are looking to generate repeat business or convert potential customers who might still be on the fence with your brand, email campaigns are a great way to communicate long-form marketing messages directly to customers in a way social media can’t match.
Here, we will discuss some vital strategies you will want to implement when creating an email blast for your mailing list. These elements will help your emails get opened more often, which can generate more leads.