Many people think that email marketing is easy. But in all honesty, it takes a lot of work to create a successful and strategic email campaign. Bad campaigns can actually do more harm than good, potentially turning off previously loyal customers. That’s why we’ve compiled some of the most common mistakes made in email marketing and how to avoid them. Take a look!
7 Tips for Building an Effective Email List
Building a strong email marketing list isn’t easy. Despite what you’ve been told, there is no simple solution. However, there are proven strategies you can implement and plans you can follow to build a great email list. When you have a quality list of emails and a dynamic email marketing campaign, you can increase your opt-in rates, generate more business leads and decrease the number of those who unsubscribe.
Below, you will find some of the best tips for building a more effective email list.
How to Write an Intriguing Subject Line
There’s no doubt that one of the most important components to any email campaign is the subject line. For too many, it is an afterthought, but top email marketers will spend just as much time crafting a good subject line as they do writing the content. After all, if nobody bothers to open your email, then it’s a wasted opportunity. Here are a few tips that can help make your email subject line stand out.
5 Reasons Why Email Marketing Matters
As a small business owner, it can be difficult deciding where to allocate your marketing budget. More and more businesses are focusing on digital media (web content, blogs, SEO, pay-per-click ads and social media), and we certainly agree with that approach. However, there is one digital marketing strategy that is sometimes forgotten about, and that is email.
How to Create an Effective Email Blast
Email Blasts are a very effective way to stay in touch with your customers. Whether you are looking to generate repeat business or convert potential customers who might still be on the fence with your brand, email campaigns are a great way to communicate long-form marketing messages directly to customers in a way social media can’t match.
Here, we will discuss some vital strategies you will want to implement when creating an email blast for your mailing list. These elements will help your emails get opened more often, which can generate more leads.