Email Marketing

Your company’s networking event is right around the corner and, despite your efforts to push for attendees, your head count is still low. You understand that the effectiveness of your event is reliant on how many attendees walk through the door. So how do you compel people to sign up?

Email marketing.

Think about how often you check your email; you’re most likely among the 91 percent of people who check their virtual inbox every day. If you’re trying to get the word out about an event, email is an optimal channel to build your audience.

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Many people think that email marketing is easy. But in all honesty, it takes a lot of work to create a successful and strategic email campaign. Bad campaigns can actually do more harm than good, potentially turning off previously loyal customers. That’s why we’ve compiled some of the most common mistakes made in email marketing and how to avoid them. Take a look!

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There’s no doubt that one of the most important components to any email campaign is the subject line. For too many, it is an afterthought, but top email marketers will spend just as much time crafting a good subject line as they do writing the content. After all, if nobody bothers to open your email, then it’s a wasted opportunity. Here are a few tips that can help make your email subject line stand out.

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Email Blasts are a very effective way to stay in touch with your customers. Whether you are looking to generate repeat business or convert potential customers who might still be on the fence with your brand, email campaigns are a great way to communicate long-form marketing messages directly to customers in a way social media can’t match.

Here, we will discuss some vital strategies you will want to implement when creating an email blast for your mailing list. These elements will help your emails get opened more often, which can generate more leads.

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