The business of content marketing has plenty of room for high volume, middling quality product. After all, many businesses rely on filling their websites with words chosen more to please the search engines than human beings. Some of those clients may not be worried about the impression their digital content makes about their businesses. Continue reading →
You may have heard of an “organic” search, or the natural way your content should pop up on search engines when a keyword is entered in. This is SEO, and whether you’re a business owner, entrepreneur or influencer, your voice relies heavily on it. The higher Google ranks you, the more exposure you get.
So you decided you’re going to go for it: you want to delve in and concentrate on improving your company’s online traffic strategy. You begin your journey by doing some keyword research, optimizing your website with links and producing copious amounts of content for your blog. A couple of months go by and you’re still at the same stage as when you started.
Search Engine Optimization (SEO) is a tricky process – and that’s an understatement. There are many tricks of the trade that can organically boost – and decrease – your SEO rankings, so it’s important to understand the basics and commit to the long haul of SEO mastery as it will continue to change…and change…and change.
Here are 6 mistakes to avoid getting you on Google’s SEO naughty list:
When it comes to building a company website, many business owners are naturally drawn to the visual elements. It should look sharp, have eye-catching imagery and graphics, as well as be mobile-friendly. However, in today’s marketplace, the content of a website has just as much value as the visual elements.
Many business owners seem to have a warped view of blogs and might not understand their benefits. The fact is that blogging is one of today’s most effective forms of marketing; It speaks to the modern tech-savvy consumer and is great for building a strong online presence.