4 Ways to Increase Influence in Social Media

Social Network Web SignsIncrease Influence in Social Media

Facebook, Twitter, LinkedIn, Google Plus… you have heard of all of them before, but are you using them for your brand? It’s free, it’s easy to access, everyone has them, so there is no excuse to not be using them. Social media is a great way to put your name, your brand, and your voice out there for all audiences to see.

Not sure how to get it done? We threw together a few tips for you to give your social media pages a quick revamp.

  • Piercing Posts. Take your brand’s point of view and combine it with curated posts of opinions that are respected in the industry. Use powerful, creative wording to capture the audience’s attention. Maintain a regular posting schedule without bombarding the audience.
  • Importance of Engagement. Make the posts reachable to your audience. Keep the vocabulary at a second grade reading level (unless the audience is more advanced) to keep engagement high. Encourage audience engagement rather than just posting information. Create opportunities for response and dialogue.
  • Find the Voice. The voice of your brand is important. What’s more important is that it remains consistent. Determine your company’s voice and own it. Work that tone into each post.
  • Adapt to the Platform. Each social media platform has different specifications. Do they allow hashtags? Is it a more formal social media post? How many characters do you have to work with? Adjust the content to reflect each specific social media platform.

Social media can be daunting. Luckily, Red Mallard knows how each social media platform functions and how to keep each post engaging. Take social media off your plate and serve it to us. We would be happy to take over and get you a great following. If you are ready for us to work your social media, contact us today!

Female eye with long eyelashes close-up

3 Powerful Ways to Get More Page Views

Female eye with long eyelashes close-up3 Powerful Ways to Get More Page Views

So you’ve decided to blog—and that is great!—but how will you get people to read what you say, or even better, actually care about it? Do not expect to press publish, sit back, and watch the page views climb higher and higher. Generating a dedicated audience takes time and strategy. When it comes to your content creation, follow these tips and witness stellar social media results.

  1. Pull the audience in. The header is a huge factor. Imagine all the headlines you scroll through on any news site. Surely most are skimmed. The personal, the interesting, the I-have-to-read-this-NOW headers are the ones that spark attention. Determine what emotion you want the reader to feel: urgency, happiness, belonging, respect, power, etc. Use the header to tap into these emotions.
  2. Make them stay. Quality matters! The title got them on the page, but what happens if the content wanes? Well, they probably move on. It’s the internet; there is plenty more to discover. Quality content addresses the needs and concerns of the customer. It is relevant to their life, speaks their language, and it answers their questions and provides useful information.
  3. Keep them coming back for more. A regular posting schedule keeps a brand at the forefront of the customer’s mind. Do not be a one hit wonder (We had enough of those in the 80s and 90s). By producing quality content on a consistent basis credibility is established and the brand is reinforced. This is the place where true sales begin generating.

Blogging is a powerful way to connect with your customer base. By focusing on topics that pique their interest, you will win over their loyalty and hopefully build a solid list of regular readers.

Do you want some assistance in getting your blog up and running? Call Red Mallard for a consultation today!