Everyone does it: the second a resume crosses the desk or a meeting with a potential client hits the calendar, we head over to LinkedIn and do a little reconnaissance. So common has this practice become, that creating a strong LinkedIn personality is crucial for communicating the right message to your colleagues, clients and potential employers.
Once upon a time, the words “You’ve Got Mail” gave everyone a little thrill of excitement. Fast forward 20 years and a million spam emails later, the sound isn’t so exciting. It seems as if one in ten emails we receive today are spam or ads… Why would you want to contribute to that, right?
Wrong. There’s a good kind of email marketing and a bad kind. The bad kind is sending emails to addresses you paid for. The good kind is marketing yourself to those who want to hear about your service: the contacts that opt into your lists. With that in mind, here are a few reasons email marketing is still important today: