Why Content Marketing Needs a Human Touch

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This blog is not written by a robot—at least, not yet. Perhaps you’ve heard about the new “journalistic robots” that news wires like the Associated Press are now using to create simple financial stories using numerical data. With robots capable of producing written content, what effect will it have on human-created marketing? Well, not much. While robots might be able to generate stories about stocks, they can’t create content marketing as entertaining or engaging as a human can. Here’s why:

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Interview or Investigation? 5 Tips for Content Consultation

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When it comes to figuring out the essence of your business, you need someone to sit down and talk you through learning exactly what you stand for. Making sure your brand is well-established is so important, but there’s a right and a wrong way to conduct that interview. A poor interview can mean terrible content, and the content you produce can make or break a sale. Make sure your interview follows these easy tips.

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