Quality vs. Quantity: Who will win?

content marketing

I recently attended a webinar by Content Marketing Institute that covered trends for 2016. They began speaking about the debate between quality and quantity and my ears perked up. The answer may seem obvious. Of course we want great, quality content. But when up against the expectation of mass quantity, quality can only go so far. It’s important to stop and focus on content that matters, not just content for content’s sake.

Here’s why: content marketing isn’t such a novel idea anymore. Everyone has a Facebook page, LinkedIn profile and company-hosted blog that pushes new content for multiple purposes: SEO, lead generation or thought leadership. Content helps drive all of these initiatives. But if you’re trying to post nine times each week is anything you’re saying going to be new? Fresh? Different? And your content creators? They have to be exhausted.

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Red Mallard’s 2015 Year in Review

RM-SlideYearEnd-NewSize-NoButtonWhat a great year at Red Mallard! We moved into our new office in Brea, added three more team members and produced more content than ever before. Each year we continue to solidify our process to bring quality marketing services to clients across the country. Thank you to those who partnered with us in 2015. It’s a joy to see your brands come to life as we work together to migrate your message.

Check out our year in review here

 

8 Redundant Phrases To Stop Using

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We love words at Red Mallard. In fact, we’re a bit obsessed. From catchy headlines to recounting success stories, we’re in the business of content marketing to provide readers with relevant, informative and engaging content.

But they aren’t looking for fluff. No one has time for that. So we keep things short. Honor your time, get the point across, and make our stories easy to read. Are you doing the same for your customers?

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3 Content Marketing Mistakes to Avoid

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The Internet has become our personal question-and-answer machine. Health symptoms. Blind date reconnaissance. Restaurant research. You type it; Google finds it. And while it certainly is a treasure trove of useful answers, we all know it fails to produce 100% accuracy. (Never, ever search your health symptoms.)

Don’t believe everything you read, especially when it comes to planning and executing a content marketing strategy. As a valuable component for brand building and lead generation, avoid making the mistakes that will leave your content marketing useless. Definitely don’t:

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You’ve Got Mail: 4 Reasons Email Marketing is Still Important

email marketingOnce upon a time, the words “You’ve Got Mail” gave everyone a little thrill of excitement. Fast forward 20 years and a million spam emails later, the sound isn’t so exciting. It seems as if one in ten emails we receive today are spam or ads… Why would you want to contribute to that, right?

Wrong. There’s a good kind of email marketing and a bad kind. The bad kind is sending emails to addresses you paid for. The good kind is marketing yourself to those who want to hear about your service: the contacts that opt into your lists. With that in mind, here are a few reasons email marketing is still important today:

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Writing the Right Blog: The Dos and Don’ts

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You’ve finally made the commitment. Decided to delve in, sit down, and write what you know: it’s time to blog. But do you know what you’re doing? Though you might think you do, there’s a lot more that goes into a blog than typing some words on paper. There’s a method. Whether you’re trying to direct traffic to your website with keywords or generate revenue through ads, blogging is an art. It’s the creative side of marketing.

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Meritable Measuring: Tracking your Brand Success

You’ve put in the effort. Spent countless hours slaving over social media, burying yourself in blogs, examining emails… but now what? Aside from strategizing and implementing, there is a third—and arguably the most important—part to your branding. That final part is tracking. Tracking your marketing success is imperative in adjusting your plans so you can see even more success in the future.

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Simple Social: 5 Steps to Creating an Effective Social Media Plan

social media

Facebook, Twitter, LinkedIn, Instagram… In 2015, the list of new social media sites seems endless. But in the marketing world, knowing all of them—and more importantly, how to utilize them—is a must. But with new articles, blogs and maybe even sales for your product or service coming out daily, how can you plan your social media in advance?

By creating a plan.

This process is quite simple. Here are a few quick steps to create your own:

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